design:retail - June 2014 - (Page 26)
026
paris
postcard
Allons faire du shopping!
A
bit of a sea change is sweeping over the Parisian retail landscape at the moment. While the
grandeur of the city's historic
landmark department stores
has always enamored tourists
and locals alike, a walk down the Champs-Élysées
now finds as many international brands as its original French counterparts. "The Paris retail scene has
remained purely French, but is nowadays more and
more internationalizing and leaves more space to
little independent brands," says Nicolas Delefosse,
retail creative director for Interbrand Paris.
On the smaller side streets of Paris, French authenticity rings loud and clear from the independent
boutiques to the local chains. "From an architectural
point of view, stores are operating a comeback to
honesty," Delefosse explains. "No more pretentiousness, no more embellishment or false speech. Just
honesty, in the materials and configuration: we use
brut elements, showed as they are."
- Alison Embrey Medina
Happy
A franchisee network with 100 stores launched by
well-known French florist retailer Monceau Fleurs,
Happy is aimed at showcasing the pleasure and
spontaneity of floral purchasing. Flowers spill out
onto the street, inviting urban passersby to stop
and-literally-smell the roses.
Carrefour City
A longtime leader in the suburban hypermarket
format, Carrefour has moved more urban with the
expansion of its convenience store network targeting
on-the-go city dwellers. With an emphasis on
freshness, variety and surprise, the concept
aims to make life easier for urban nomads on
a day-to-day frequency.
Renault
Built on a customer-centric experience, the 2013
Renault store boosts the brand activity, reinventing
the buying journey along the way. Reception is
placed at the center of the dealership, and a "Bar de
Marque" allows customers to peruse Renault's full
offers and services on tablet computers.
June 2014
DesignRetailonline.com
Photos courtesy of INTERBRAND
http://www.DesignRetailonline.com
Table of Contents for the Digital Edition of design:retail - June 2014
design:retail - June 2014
Contents
Editor’s Note
Show Talk
On Trend
Inspirations
We Love This!
We Love This!
Designer Picks
Innovation
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Araldi1930
The Creative Factor
Meny
adidas
Products
Backstory
design:retail - June 2014
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