design:retail - November/December 2014 - (Page 36)
shopper insights
036
Looking
Ahead
JOHN ANDERSON
POPAI INTERIM PRESIDENT
janderson@popai
@popaihq
T
HIS PAST YEAR was exciting not only
for POPAI, but for the entire in-store
marketing industry. We saw an increase in in-store purchase decision
rates (shown in POPAI's 2014 Mass
Merchant Study), an effective introduction of
iBeacon technology and other new technologies,
innovative store displays with more creative experiences and more.
We know that not only will our industry continue to grow in 2015, but also the technology will
get more exciting, and shopper behaviors will push
us to create new experiences that our predecessors
couldn't have even imagined. We're already seeing more mobile integration, acceptance of store
format change and the use of more insights when
planning campaigns.
At POPAI, we're most excited about learning
results from our Compliance study that's been
fielding since September. This study will bring new
benchmarks for compliance of displays with the
help of Quri's technology and fieldwork. Results
will show what displays are getting set up properly,
what normal wear-and-tear looks like for displays
in stores over a period of time, and more.
This only means positive things for our industry.
We'll be able to justify our medium with more data,
see our production increase and gain more ROI
when it comes to budgeting ad dollars. We're excited for our industry and what it means for you and
our association members.
2015 will be a great year for growth and new formats, designs and technology. We hope that you'll
join us at POPAI and continue to help grow and
support our industry. What are you most excited
for in 2015?
[2]
[1]
Winning Displays from
2014's OMA Awards
Program.
1. Kraken Tentacle Rack,
Bish Creative Display
2. Mattel Barbie Digital
Makeover Interactive
Display, Darko Inc.
3.
Design Phase, Disney
Infinity Program
JOHN ANDERSON IS THE INTERIM PRESIDENT OF POPAI, THE GLOBAL
ASSOCIATION FOR MARKETING AT RETAIL, AN INFORMATION SOURCE
FOR BRAND MARKETERS, RETAILERS, PRODUCERS AND SUPPLIERS.
[3]
FIND OUT MORE AT POPAI.COM.
NOVEMBER/DECEMBER 2014
036_drm_01214_ShopIns.indd 36
DESIGNRETAILONLINE.COM
Photos courtesy of POPAI
11/12/14 3:16 PM
http://www.POPAI.COM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - November/December 2014
design:retail - November/December 2014
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Postcard
How’d They Do That?
Have You Heard?
Mingle
Shopper Insights
Shopping with Paco
Buyers’ Guide
Company Listing
Product Category Index
Product Category Listing
Backstory
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