design:retail - January 2015 - (Page 10)
editor's note
010
The Looking
Glass
ALISON EMBREY MEDINA
EXECUTIVE EDITOR
alison.medina@emeraldexpo.com
@dretaileditor
H
AVE YOU seen
the online video "Look Up"
by Gary Turk
that went viral last spring?
(If you haven't, take a moment to
search and watch.) Told through
a love story that might have been
missed, it essentially is a spokenword poem with the message that
if we don't look up from our smartphones and experience the world,
the world might pass us by.
It's a thought that has resonated
with me often over the last year.
How "connected" we all are today-
not in touch or spirit, but through
the confines of social media. At
our recent design:retail panel at
the Retail Design Collective this
past December, Peter Levine from
dash design shared an exquisite
thought about how most things
we view today come through the
lens of a glass screen, whether it be through our
phones, tablets, laptops or desktops. To combat
that cold sleekness, that shiny reflective world, he
suggests that color, texture and pattern will have
a major push in retail store design in the coming
years. It's as if we are all subconsciously craving a
tactile experience, when so many of ours today are
limited to a two-dimensional glass window.
Enter the retail store window display.
Turk's video and Levine's comment both
rung loudly in my ears as we toured the streets of
Manhattan this past holiday season, seeking the
best and brightest holiday windows New York had
JANUARY 2015
DESIGNRETAILONLINE.COM
to offer. The standouts this year all had a similar
vein running through them-texture, emotion and
a nod to nostalgia. In a sense, they all had a very real
human element that resonated with our judging
panel and, ultimately, afforded them the top prize
(see our selected winners and a few other favorites on page 48). Truthfully, I watched as would-be
passersby stopped mid-text, looked up and paused,
taking in all that the windows had to offer.
There was Saks, with its so cute and so clever
fashionistas living out their fairytale dreams
on the streets of Manhattan.
Anthropologie with the most life-like collection
of birds you can imagine, all crafted
from-you guessed it-paper. (Even
one from a New York subway map!)
Barneys with its real ice floor
and live ice skaters twice an hour
(granted, I walked by five times
and never saw them). But have you
ever seen ice skaters in a store window? Me either.
Bergdorf Goodman with its
expected perfection, artfully reworked year in and year out.
Macy's with the "Santa's Sleigh
Dash" Atari-style video game. I
came. I played. I killed Santa (like
ran-his-sleigh-into-a-building
killed him). #nailedit
The miniaturized Tiffany
windows with their cleverly played
"New York in the 1950s" nostalgia
meshed with a contemporary ode
to the modern-day family (think
two dads casually roasting marshmallows fireside with child in tow).
It was a year of connection and
joy-and through a different kind of glass. I may have
had a smartphone in my hand the entire time, but I
wasn't texting. I was snapping copious amounts of
pictures. ('Tis what we editors do.)
Windows, windows, loved them all-Happy New
Year to you all!
Illustration by MATTHEW HOLLISTER
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - January 2015
design:retail - January 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
West Elm
Winning Windows
Birchbox
Holt Renfrew
Visual Products
Products
Backstory
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