design:retail - January 2015 - (Page 12)

show talk 012 Asking the Right Question D doug.hope@emeraldexpo.com @globalshopshow ECADES BEFORE THE first iPod put thousands of songs in your pocket, Akio Morita, co-founder of Sony, was leading his company to innovate the Walkman, Trinitron Color TV, the CD player and the digital camera. Sony was admired for its creativity and culture, which could be attributed to Morita. He believed in making mistakes (although only once per goof), but perhaps the key that inspired the company's success was his mantra: "Curiosity is the key to creativity." We've entered an era when creativity is needed to innovate and optimize the in-store retail landscape. If the analysts are right, the seamless integration of technology with the everyday shopping trip will happen quickly-faster in retail than in banking, hospitality or air travel. That means that countless solutions and capabilities will come your way in the months and years ahead. It becomes ever more vital to ask the right questions. Although C-Suite types may be involved in some of the vetting process of potential solutions and vendors, it is crucial that our industry's creative talent is fully engaged with in-store technology advancement. GlobalShop 2015 March 24-26 Sponsored by A.R.E In cooperation with IIDA Mandalay Bay Convention Center, Las Vegas | GlobalShop.org CONTACT US: 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 JANUARY 2015 DOUG HOPE FOUNDER AND SHOW DIRECTOR, GLOBALSHOP DESIGNRETAILONLINE.COM As you evaluate apps, beacons, heat mapping, dynamic pricing, digital signage, interactive screens, in-store fulﬁllment solutions, social media and location awareness, the investigation doesn't stop with "What can this thing do?" The pivotal question should be: "What else can it do?" That's the creative question-the one that opens possibility and enables dreaming, imagination and resourcefulness. It's a curiosity question. It's one that, asked without bias, removes the SHOW STAFF: → Founder and Show Director Doug Hope (770) 291-5453 doug.hope@ emeraldexpo.com → Sales Manager Roarke Dowd (770) 291-5428 roarke. dowd@emerald expo.com → Account Executive Dreama McDaniel (770) 291-5420 dreama.mcdaniel@ emeraldexpo.com → Account Executive Kerry Tyler (770) 291-5432 kerry.tyler@ emeraldexpo.com preconceived notion of limitation, and ultimately leads to other searches and inquisitiveness-"I wonder if we can do this?" and "What if...?" In the curiosity business, those are the healthiest ones of all, not to mention the ones that this industry has answered so well during past challenges. We're entering into the season of creativity, at the peak of which is GlobalShop, where more products, more resources and more ideas for retail businesses will be in one place at one time than any other. Beyond ﬁxtures, flooring, lighting, displays, seasonal trim and mannequins, there's a digital/physical mash-up centerpiece loaded with smartphone/web-centric solutions called "Path to Purchase: Destination Bricks & Mortar." That's the place where Morita would remind us that we're the experts at creating the answers. He didn't believe in waiting for demand, polls or focus groups. Because as he clearly stated: "The public does not know what is possible. We do." → Marketing Manager Heather Kuznetz (770) 291-5512 heather.kuznetz@ emeraldexpo.com → Conference Manager Toni Ward (770) 291-5441 antoinette.ward@emeraldexpo.com → Senior Operations Manager Derrick Nelloms (770) 291-5452 derrick.nelloms@ emeraldexpo.com EMERALD EXPOSITIONS: → CEO and President David Loechner → CFO and Treasurer Philip Evans → Chief Information Oﬀicer Bill Charles → Vice President, General Counsel and Secretary David Gosling → Executive Vice President, Business Development Darrell Denny → Senior Vice President, Operations Lori Jenks → Senior Vice President, Digital Teresa Reilly → Vice President, Marketing Services Joanne Wheatley → Vice President, Human Resources Eileen Deady → Vice President, Corporate Operations Denise Bashem Photo courtesy of THINKSTOCK http://www.GlobalShop.org http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - January 2015

design:retail - January 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
West Elm
Winning Windows
Birchbox
Holt Renfrew
Visual Products
Products
Backstory

design:retail - January 2015