design:retail - January 2015 - (Page 24)
024
how'd they do that?
NATURAL BEAUTY
E
VER SINCE THE Impressionists abandoned their studios and ventured into
the countryside to better capture natural sunlight, drawing and painting
en plein air has been a beloved artistic
exercise. Transcending art periods, the practice
is key to Swedish-born, London-based contemporary surface pattern designer Camilla Meijer's
work. Spending her days sketching outdoors in
local gardens and parks, Meijer reinterprets
nature's patterns into bold, lush motifs for wallpaper, textiles and homegoods.
One of her newest wallpaper collections, A
Woodland Story, is the product of a summer spent
in an English cottage. "Beautiful weather allowed
me to sit in the garden quietly and draw," Meijer
says. "At times, I just sat taking notice of all that
was happening around me, seeing all the little insects on their daily missions crossing each other's
paths from flower to flower, spotting a deer in the
distance eating."
The sights inspired her to put ink to paper-initial
sketches of the deer and a nearby tree budding into
a larger, intricate repeating pattern. She scanned
the drawings, transferring them into a digital
format that could later be reproduced into the
non-woven paper wallpaper product. From there,
Meijer used Adobe Illustrator to manually build the
finished repeats, arranging the artwork to fit the
wallpaper format.
Offered in four colorways-aqua blue, charcoal,
peach red and porcelain blue-the final digital
printed product is articulate and alive, bringing the
beauty of nature indoors.
- Lauren Mitchell
Search #14 at designretailonline.com/rs
http://www.tslight.com
http://www.tslight.com
http://www.designretailonline.com/rs
Table of Contents for the Digital Edition of design:retail - January 2015
design:retail - January 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
West Elm
Winning Windows
Birchbox
Holt Renfrew
Visual Products
Products
Backstory
design:retail - January 2015
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