design:retail - February 2015 - (Page 22)
022
how'd they do that?
SCREEN TIME
T
HE DHAMANI 1969 boutique, which opened in the Dubai Mall last July,
oozes opulence. Designed by Seattle-based Callison, the 3,500-sq.-ft.
boutique showcases the retailer's rare gems and exclusive, handcrafted
jewelry in a lavish atmosphere anchored by a central, bronze-finished screen.
Custom designed by the Dhamani graphic design team and fabricated by
Dubai-based FDC Intl., the partition features the brand's iconic floral motif.
"We thought a screen-a beautiful, delicate, handmade screen-would make a
great environmental art piece and act like a curtain in a classical salon," says
Dave Scurlock, principal for Callison. Beyond providing a striking backdrop,
the screen's floral pattern evokes a traditional pottery print from Jaipur, India,
which is where the Dhamani family grew up and launched their business.
Since the brand pattern had always been two-dimensional, several mockups
of the screen sections were created to test the scale and thickness of the bronze.
"We wanted to be sure that the three-dimensional screen pattern piece had the
proper delicate appearance, yet was still stable enough for installation," Scurlock
explains. The approximately 13-ft.-tall screen was laser-cut from 5-millimeterthick metal, cut into individual sections and then hand-assembled with 7,000
individual welds.
With each leaf and branch individually hand-ground and given a handrubbed bronze finish, the entire process took more than a month to complete.
But it was worth it-the final statement piece has a seamless, stately presence
that does the surrounding luxury space and merchandise justice.
- Lauren Mitchell
FEBRUARY 2015 DESIGNRETAILONLINE.COM
Search #15 at designretailonline.com/rs
FEBRUARY 2015
DESIGNRETAILONLINE.COM
Photo courtesy of CALLISON LLC
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Table of Contents for the Digital Edition of design:retail - February 2015
design:retail - February 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Have You Heard?
The Digical Store
Shopping with Paco
Éléganza
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing
Products
Backstory
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