design:retail - June 2015 - 31
have you heard?
031
COULD SCENT ELEVATE YOUR BRAND?
A
CCORDING TO AMBIENT en-
vironment experts Ambius,
scent could be the key to getting customers to remember
your brand. "When scent is
done right, it makes people stay
longer in an environment," says Cathy Hoffman,
marketing manager, Ambius. "Because scent is
the most powerful of the senses, as it is the only
sense directly connected to the brain's limbic system, which houses memories and emotions, scent
strategies help establish a brand's identity with
potential customers."
Ambius works with retail clients-including Soft
Surroundings, which recently launched a custom
proprietary scent developed specifically for the brand
across its 18 stores-to translate their brand characteristics and message into certain fragrance notes that
will evoke the emotions they desire. The company's
Ambius Premium Scenting uses the patented AirQ
delivery systems, which uniformly diffuse scent from
a variety of machine options, including table-top,
wall- or track-mounted to HVAC units.
According to the company, retailers can use
scent to create an enhanced customer experience,
draw patrons into their stores, increase footfall and
dwell time in a specific area or department, and
to promote a scented product within an area or
throughout the store. "Olfactory branding allows
retailers to interact with the consumer in a whole
new way, helping to create a multisensory brand
experience," Hoffman says.
- Lauren Mitchell
Infographic courtesy of AMBIUS
Search #20 at designretailonline.com/rs
http://www.triononline.com
http://www.designretailonline.com/rs
design:retail - June 2015
Table of Contents for the Digital Edition of design:retail - June 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Home Turf
Online? Meet Offline
Retail Spectacle
Products
Backstory
design:retail - June 2015 - Intro
design:retail - June 2015 - CT1
design:retail - June 2015 - CT2
design:retail - June 2015 - Cover1
design:retail - June 2015 - Cover2
design:retail - June 2015 - 1
design:retail - June 2015 - 2
design:retail - June 2015 - 3
design:retail - June 2015 - 4
design:retail - June 2015 - 5
design:retail - June 2015 - Editor’s Note
design:retail - June 2015 - 7
design:retail - June 2015 - Show Talk
design:retail - June 2015 - 9
design:retail - June 2015 - On Trend
design:retail - June 2015 - 11
design:retail - June 2015 - 12
design:retail - June 2015 - 13
design:retail - June 2015 - 14
design:retail - June 2015 - 15
design:retail - June 2015 - We Love This!
design:retail - June 2015 - 17
design:retail - June 2015 - 18
design:retail - June 2015 - 19
design:retail - June 2015 - Designer Picks
design:retail - June 2015 - 21
design:retail - June 2015 - Clicks & Mortar
design:retail - June 2015 - 23
design:retail - June 2015 - 24
design:retail - June 2015 - 25
design:retail - June 2015 - Postcard
design:retail - June 2015 - 27
design:retail - June 2015 - Have You Heard?
design:retail - June 2015 - 29
design:retail - June 2015 - 30
design:retail - June 2015 - 31
design:retail - June 2015 - Mingle
design:retail - June 2015 - 33
design:retail - June 2015 - 34
design:retail - June 2015 - 35
design:retail - June 2015 - The Visual Eye
design:retail - June 2015 - 37
design:retail - June 2015 - Searching for Steve Jobs
design:retail - June 2015 - 39
design:retail - June 2015 - Home Turf
design:retail - June 2015 - 41
design:retail - June 2015 - 42
design:retail - June 2015 - 43
design:retail - June 2015 - 44
design:retail - June 2015 - 45
design:retail - June 2015 - 46
design:retail - June 2015 - 47
design:retail - June 2015 - Online? Meet Offline
design:retail - June 2015 - Retail Spectacle
design:retail - June 2015 - 50
design:retail - June 2015 - 51
design:retail - June 2015 - 52
design:retail - June 2015 - 53
design:retail - June 2015 - 54
design:retail - June 2015 - 55
design:retail - June 2015 - 56
design:retail - June 2015 - 57
design:retail - June 2015 - 58
design:retail - June 2015 - 59
design:retail - June 2015 - 60
design:retail - June 2015 - 61
design:retail - June 2015 - 62
design:retail - June 2015 - 63
design:retail - June 2015 - Products
design:retail - June 2015 - 65
design:retail - June 2015 - 66
design:retail - June 2015 - 67
design:retail - June 2015 - 68
design:retail - June 2015 - 69
design:retail - June 2015 - 70
design:retail - June 2015 - 71
design:retail - June 2015 - Backstory
design:retail - June 2015 - Cover3
design:retail - June 2015 - Cover4
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