050
rands and retailers today face a tough paradox: how can
they adapt to the lightning pace of technology while
keeping the in-store customer experience personable,
intuitive and, ultimately, human? As the online and
offline worlds continue to come closer together, shrewd
brands are finding new ways to keep conversations alive
and to help customers alleviate choice anxiety. They also
are able to make their physical presence firmly felt in
their customers' shopping journeys, personal devices
and even in their homes. Here are a few examples of
retailers doing it right.
1) FACILITATING CUSTOMER CONVERSATION
LICK]
Shoppers at the fashionable French technology chain LICK can scan QR codes on the arms of hoodie-clad
sales associates to continue conversation with the same member of staff post-purchase. Registered customers can message
the individual "coach" through the retailer's app to seek further advice or assistance. Staff at the retailer, which specializes
in the"Internet of things," can respond in real-time or when they are next working. Additionally, experts from LICK's headquarters can control an in-store mobile video conferencing robot to initiate conversation with customers and to guide them
around the store. LICK is launching stores in the United States, United Kingdom and Hong Kong later in 2015.
Designed by WORKSHOP (WORKSHOP.FR) Photos courtesy of LICK
JUNE 2015
DESIGNRETAILONLINE.COM
http://www.WORKSHOP.FRhttp://www.DESIGNRETAILONLINE.COM
design:retail - June 2015
Table of Contents for the Digital Edition of design:retail - June 2015