051 KATE SPADE] Before the opening of a new store, Kate Spade used its construction barriers to invite potential customers to interact and play with the brand. The hoardings housed five interactive touchscreens that allowed customers to take part in a short quiz, which asked questions about their personality traits and style preferences. The final touchscreen revealed a personality summary and a selection of suggested products that customers could buy straight away from the Kate Spade e-commerce site. Shoppers were offered free one-day delivery in exchange for their contact phone number or email address. In addition to enabling Kate Spade to notify customers once the store was open, the localized data capture dictated how the store stocked and prioritized particular merchandise to suit local tastes. The barricades were featured in New Jersey's Short Hills mall and Macy's Herald Square in New York. Designed by THE SCIENCE PROJECT (TSPXYZ.COM) Photo courtesy of KATE SPADE TELSTRA] Telstra's Sydney flagship helps customers to compile and navigate their in-store research for various telecom devices, wearables and handsets using a personalized "Tap and Take" card token. Tapping the card at different displays and experiences throughout the store lets customers save information about the products they have viewed, which they can revisit later online using their card's unique web URL. The store features a large interactive tabletop on which customers can place different physical handsets to compare capabilities, prices, features and reviews. All this information can by saved on the Tap and Take cards with a quick tap. Devices in-store are live and interactive to ensure that customers receive an authentic experience of the technology. Telstra's new format stores will expand to other outlets across Australia in the next two years. Designed by DOWNSTREAM (DOWNSTREAM.COM) Photos courtesy of TELSTRAhttp://www.TSPXYZ.COM http://www.DOWNSTREAM.COM