design:retail - July 2015 - (Page 22)
designer picks
022
Evolving
Expectations
TIM MAGILL
PRINCIPAL
5+DESIGN
A
@fivepointdesign
S THE RETAIL space continues to evolve, so too
do tastes and expectations of what the shopping
experience will provide. From luxury wearables
to parking-lot tracking, several key trends are impacting retail on nearly every level.
1. Incubator Spaces
This trend is still fairly new, but I see it increasing as more pop-up
shops, newly established fast-fashion businesses and tech
companies continue to grow, like the recent opening of the jcoco
pop-up at The Bellevue Collection. We soon will see incubator
spaces within malls that are devoted solely to pop-ups and
lesser-known stores, enabling them to rent out the space for a
specific time.
Photo courtesy of SEATTLE CHOCOLATE CO.
[1]
[2]
[3]
2. Transportation
Transportation's role within retail centers is becoming more of a
focus, as some centers also act as major connectors for public
metro and bus lines. This trend continues to grow to provide
convenience, solidify a master plan and to meet increasing traffic
demands. Often, transportation integration represents a huge
bargaining piece for the construction of a retail project. The Dubai
Mall is a good example of this, as well as China's IFC Mall.
Photo courtesy of 5+DESIGN
3. Lifestyle/Tech/Luxury
I think we'll start seeing more wearables (like the Apple Watch)
designed for status as well as technology. There is a general trend for
retailers to create luxury product lines and aspirational sub-brands,
and the natural extension of this will be high-end wearables.
Photo courtesy of APPLE
4. Loyalty Apps
Malls are only getting larger, and individual stores will want as
much help as they can get with being identified from the crowd.
GPS-activated after you park, the mall loyalty apps will lead you
back to your car, as well as lead you to discounts and special
promotions in stores.
Photo courtesy of 5+DESIGN
5. High-Tech Interaction
There is large use of digital technology as a tool for interaction
between the customer and the retail space. Neiman Marcus
launched a Memory Mirror that takes a 360-degree video of the
customer modeling an outfit to save and share.
Photo courtesy of MEMOMI LABS
[4]
TIM MAGILL IS CO-FOUNDER AND DESIGN PRINCIPAL OF 5+DESIGN. WITH
[5]
MORE THAN 30 YEARS OF EXPERIENCE, HIS RANGE OF SKILLS HAS BEEN
USED ON VARIOUS PROJECTS, INCLUDING LARGE-SCALE MIXED-USE,
RETAIL CENTERS AND RESORTS.
JULY 2015
DESIGNRETAILONLINE.COM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - July 2015
design:retail - July 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
Mingle
Perspectives
Shopper Insights
Shopping with Paco
From Concept to Completion
Brothers Marketplace
Nebraska Furniture Mart
Fixture Leaders
Fixture Products
Backstory
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