design:retail - July 2015 - (Page 28)
have you heard?
028
New Store Watch
1.
Hamleys, Moscow
Opened: March 2015
Photo by JON MEADE
2.
Pep Boys, Cincinnati
Opened: December 2014
Photo courtesy of OMS PHOTOGRAPHY
3.
Appliance Love, Toronto
Opened: April 2015
Photo by LISA PETROLE
4.
Topo Designs, Fort Collins, Colo.
Opened: April 2015
Check out additional images of these stores and
more at designretailonline.com/projectgallery.
[1]
[2]
[3]
[4]
STUDY LINKS IN-STORE WI-FI TO INCREASED RETAIL SALES
A
TLANTA-BASED NETWORK and cloud
solutions provider EarthLink Holdings Corp.
recently partnered with research consultants
IHL Group and Wi-Fi solutions provider AirTight
Networks to measure the impact of store networking, Wi-Fi, security and engagement in retail stores.
The study, called "Impact of Store Networks and
Wi-Fi on the Customer Experience," found that
in-store Wi-Fi had the most noteworthy positive
impact on retail sales and customer loyalty of any
technology-related initiative.
JULY 2015
DESIGNRETAILONLINE.COM
The results showed:
* Almost half of the participating retailers
claimed increased customer loyalty as a result
of offering in-store employee Wi-Fi
One
* third of retailers (28 percent) reported
increased customer loyalty in response to
deploying in-store customer Wi-Fi, with an
associated 2 percent increase in sales
* Twenty-one percent of retailers reported an
increase in customer dwell time due to in-store
Wi-Fi
"As retailers dramatically upgrade store infrastructures to create the experience of the future,
there is a tremendous need for increased bandwidth and security, driven by moving to a single
version of the truth for data, mobile devices in the
store and the accompanying systems," says Greg
Buzek, IHL.
- Lauren Mitchell
Photo by LDPROD/ISTOCK/THINKSTOCK
http://www.designretailonline.com/projectgallery
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - July 2015
design:retail - July 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
Mingle
Perspectives
Shopper Insights
Shopping with Paco
From Concept to Completion
Brothers Marketplace
Nebraska Furniture Mart
Fixture Leaders
Fixture Products
Backstory
design:retail - July 2015
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