design:retail - September 2015 - (Page 12)
show talk
012
Connecting "IRL"
DOUG HOPE
FOUNDER AND SHOW DIRECTOR, GLOBALSHOP
doug.hope@emeraldexpo.com
@globalshopshow
J
UST A FEW years ago, prognos-
ticators and deep thinkers saw
the end of tradeshows in the
near future-a future which we
are now in. They believed that
the advancement of the Internet,
virtual reality and even virtual tradeshows
would cause the downfall of the platform.
That didn't happen, not only because the iterations of virtual tradeshows were virtually
comical, but also because of two important
factors. First of all, the desire to see and touch
physical product in person, on a large scale,
is still there; and secondly, and perhaps more
importantly, the opportunity to see colleagues and
make new connections-in real life (IRL).
Most of those predictions came about in the late
'90s, and we certainly have many more digital tools
available to us today, as well as an Internet that's
more advanced and smartphones that were years
away from those predictions. But even as we witness
more technological innovation, it also seems that the
desire to make human connection has intensified.
Perhaps that's because we are so immersed in our
digital world that we crave one-on-one experience.
In the world of retail design and merchandising,
it seems that there is a much higher than average
awareness of others in the industry-at first glance,
it seems that almost everybody knows everyone
GlobalShop 2016
March 23-25
Sponsored by A.R.E.
In cooperation with IIDA
Mandalay Bay Convention Center
Las Vegas | GlobalShop.org
CONTACT US:
1145 Sanctuary Pkwy., Ste. 355
Alpharetta, GA 30009-4772
SEPTEMBER 2015
DESIGNRETAILONLINE.COM
else, which is probably statistically impossible in an
industry of some 20,000 end-users. Considering
that the retail industry is a high-profile one (revenues now at $5 trillion), it is logical to expect that the
individuals in it would also be high-profile; something that our team can anecdotally confirm. As the
largest event in the industry, GlobalShop affords a
social platform that is unparalleled in the market,
thus creating your other (live) social network.
While many of your in-person encounters are
coincidental, impromptu meetings on the tradeshow floor, some of them (either with exhibitors or
fellow attendees) are planned. In past years, while
undeniably aware of this phenomenon, we've not
been purposeful about facilitating this aspect of
SHOW STAFF:
→ Founder and Show Director Doug
Hope (770) 291-5453 doug.hope@
emeraldexpo.com → Sales Manager
Roarke Dowd (770) 291-5428 roarke.
dowd@emeraldexpo.com
→ Account Executive Dreama McDaniel
(770) 291-5420 dreama.mcdaniel@
emeraldexpo.com → Account Executive
Kerry Tyler (770) 291-5432 kerry.tyler@
emeraldexpo.com
your visit. But since those in-person meetings
are eagerly anticipated, we're doing a couple
of things to improve that facet of our event.
In order to better navigate you to relevant
exhibitors, we have refined our matchmaking
tool, making it easier to identify exhibitors
that are showing products and services of
interest, and even allowing pre-show communication, if you so choose.
While it may seem a long way off, it is not
too soon to make plans to open your social
media profiles and let your social network
know that you will be in Las Vegas next
March-and also invite other industry friends
to the event. When you register for GlobalShop
2016, just remember to permit the social media tool
to connect you.
We have plans underway for networking events
next March as well-just drop in on our website for
announcements and newsletters with more information after you register.
We look forward to meeting you, IRL, of course, at
the show.
→ Marketing Director Heather Kuznetz
(770) 291-5512 heather.kuznetz@
emeraldexpo.com → Conference
Manager Toni Ward (770) 291-5441
antoinette.ward@emeraldexpo.com
→ Senior Operations Manager Derrick
Nelloms (770) 291-5452 derrick.nelloms@
emeraldexpo.com → Executive Vice
President Joe Randall joe.randall@
emeraldexpo.com
EMERALD EXPOSITIONS:
→ CEO and President David Loechner
→ CFO and Treasurer Philip Evans
→ Chief Information Officer Bill Charles
→ Vice President, General Counsel and
Secretary David Gosling → Senior Vice
President, Operations Lori Jenks
→ Senior Vice President, Digital Teresa
Reilly → Vice President, Marketing
Services Joanne Wheatley → Vice
President, Human Resources Eileen
Deady → Vice President, Corporate
Operations Denise Bashem
http://www.GlobalShop.org
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - September 2015
design:retail - September 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Backstory
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