design:retail - September 2015 - (Page 68)
s
irmr
F
n
ig
ea
Desf the Y
o
068
Design Firms
of the Year
Winner: Big Red Rooster
nything is possible." This
we-do-it-all attitude is what
drives this year's winning
Design Firm of the Year, Big
Red Rooster, according to
Co-Founder, President
and Co-CEO Aaron
Spiess. This year, the
Columbus, Ohio-based design firm's work has run
the gamut-from the first-of-its-kind sportswear
retail destination adidas Boston Marathon RunBase
to international grocer ALDI's U.S. rollout-proving
that their team really is up for anything.
FedEx Office, L.L.Bean, Calia by Carrie
Underwood for DICK's Sporting Goods, Office
Depot/Office Max and Foot Locker are just a few
of the firm's other 2015 clients of note. Not to mention Under Armour Brand House (one of this year's
Best Store Designs of the Year), which made a statement in the heart of Chicago's Magnificent Mile
with its sleek, modern design and emphasis on
digital interactivity.
"We believe that we best serve our clients by understanding what consumers really want and need,
and by aligning that with the brands and businesses
for which we work," Spiess says. The firm also
treats their clients as an integral part of their team,
a collaborative style that has been key to its support
of American Express as it expands its new "luxury
lounge" business strategy. The partnership has resulted in projects like The Centurion Lounge at the
San Francisco airport (shown here), a differentiated
travel experience focused on the art of service.
It's been a great, albeit whirlwind, year for Big
Red Rooster-success that Spiess attributes to talented, committed and passionate associates. "We are
truly interdisciplinary-not just multidisciplinary,"
he says. "We form teams that bring diverse viewpoints to fulfilling our client's opportunities."
- Lauren Mitchell Volker
SEPTEMBER 2015
DESIGNRETAILONLINE.COM
"Our clients are an integral
part of our team."
Photo courtesy of AMERICAN EXPRESS
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - September 2015
design:retail - September 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Backstory
design:retail - September 2015
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