design:retail - September 2015 - (Page 76)
076
Visual
Best
Merchandising Programs
l
suasing
i
V
t
Beschandims
MerProgra
Winner: Anthropologie
ight-that's how many consecutive years Anthropologie
has now taken home the top
honor as the Visual Merchandising Program of the Year.
The retailer's visual program
continues to inspire, wow and
mesmerize-both through its
store windows and in-store displays (shown here).
So, what's the key to their visual dominance, and
how do they continue to delight year after year? "I
think we remain authentic and true to ourselves,"
says Missy Peltz, executive creative director, apparel
design and brand experience, Anthroplogie. "We
have always protected our brand ethos regardless of
our struggles. Our savvy customer knows the difference and holds us accountable."
This past year, the visual team has been working
on an exciting project in particular-redefining the
retail experience. "This initiative is at the forefront of
every retailer's mind, with the shift in buyer mentality from bricks-and-mortar shopping challenged
by Web efficiencies," Peltz explains. "Our customer's widespread visibility to fashion and home
trends via social media and the Internet has forced
us to evolve our retail experience and bring her back
into our stores by creating a reason to explore."
In order to redefine Anthro's retail experience,
Peltz says the visual staff has been exploring ways
to increase their retail offer through added technology in stores. "We are becoming fluid in our
speed-to-market strategies and becoming more
responsive to our customer's desires," Peltz adds.
"We are trying to streamline our store layout to accommodate her shopping patterns."
No matter where or how retail evolves, we're
pretty sure Anthropologie's award-winning visual
program will continue to evolve with it and never
miss a beat.
- Jessie Dowd
SEPTEMBER 2015
DESIGNRETAILONLINE.COM
Photo by SAMUEL OBERTER
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - September 2015
design:retail - September 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Backstory
design:retail - September 2015
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