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Superlatives
Retail
By RACHEL BRANNON
Most Creative Store Design
T2, New York/London
The Melbourne, Australia-based T2 tea brand is expanding with stores
across the world, and aims to engage customers in a hipper and more
social tea-drinking experience. With a philosophy of "tea as theater,"
T2's recent locations in New York and London are designed to attract a
new segment of young tea drinkers. The stores feature dark fixtures and
shelving displaying colored packages of tea and merchandise. Tasting
stations and aroma tables encourage interaction and socialization.
↑ London: Photo by ANDREW MEREDITH
→ New York: Photo by PAUL BARBERA
SEPTEMBER 2015
DESIGNRETAILONLINE.COM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - September 2015