design:retail - October 2015 - (Page 14)
we love this!
014
The Nuthouse
S
HOPPERS ALONG 16TH Street in
Brooklyn, N.Y.'s Borough Park section do a double take at the exterior of
The Nuttery. Here, among the casual
coffee shops, delis, and hip apparel
and jewelry boutiques is a replica of a typical
Edwardian retail store: white-painted storefront,
Corinthian columns and multi-paned glass
OCTOBER 2015
DESIGNRETAILONLINE.COM
windows flanking a set of antique heraldic double wooden doors.
More innovative visual surprises await inside.
Co-owners Leiby Kresch and Tzvi Wolf sought
to present the extensive selection of their own
nuts, chocolates and dried fruits as an invitation
to interact with customers, much in the same
way merchants and customers do in traditional
marketplaces. For their 1,600-sq.-ft. Nuttery,
Kresch and Wolf envisioned a distinctive contemporary environment that is both elegant and fun.
To establish a memorable presence and promote traffic, the owners retained Shany Teller and
her interior design and brand promotion team at
Garnerville, N.Y.-based Image Co Design Group
to bring the concept to life. Teller took the Nuttery's edible products and used them as elements
of art displayed in containers of varying sizes and
arrangements. She drew upon the vintage theme
of "penny candy" and multiplied it by several
thousand into shiny penny-covered surfaces for the
9-ft.-wide cashwrap front and a 16-ft.-long overhead floating panel.
Suspended by copper chains from the overhead
panel are four hanging discs with multiple sections
of loose product, each with scoops for customers to
mix-and-match their selections. Two display tables
are positioned nearby, while walls and shelves are
custom-designed boxes of Nuttery products. At the
back of the store is a bar dispensing such concoctions as a "Nuttachino."
"The copper pennies relate to finishes often used
in Mediterranean marketplaces. They make a huge
impact on our entire space," Kresch says, adding
that multiple requests for franchise partners have
been received during the store's first year in business. Not so nutty, if you ask us.
- Vilma Barr
Photos by SCOTT G. MORRIS
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - October 2015
design:retail - October 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Mingle
Perspectives
Visual Eye
Searching for Steve Jobs
Under Armour
John Varvatos
Retail Design Industry 2015
Backstory
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