design:retail - October 2015 - (Page 18)

designer picks 018 Making the Connection JHIPO HONG CREATIVE DIRECTOR DASH DESIGN jhong@dashdesign.net A N ENGAGING RETAIL environment should be far more than simply a place for people to buy. Successful retailers connect with consumers by creating a series of memorable, personal experiences that are brand right and relevant to today's shoppers. [1] 1. Tech-Sponsive Creatively addressing shopping habits through smart, responsible use of technology is here. Targeted technology, including beacons, will help retailers seamlessly connect with the right customers at the right time, providing information and offers that can be mindfully woven into their shopping journeys. Illustration by TKACCHUK/ISTOCK/THINKSTOCK 2. Wine and Dine [2] Tommy Bahama's Restaurant and Bar and The Polo Bar by Ralph Lauren give loyal and new customers more ways to keep the brand name top of mind. A great dining experience can be a part of a retail store, serve as an extension of a brand or anchor a shopping center-as is the case with Distrito (shown) at the Moorestown Mall in New Jersey. Photo by FRANK OUDEMAN 3. Clicks to Bricks The hottest retail brands today started online. Warby Parker, Birchbox (shown) and Bonobos are expanding their bricks-and-mortar presence, while online giant Amazon is opening its first store in New York. Shopping is a tactile encounter- retailers have to think beyond merchandise to creatively engage customers. Photo by ALISON EMBREY MEDINA [4] 4. Local Entrepreneurs Retailers are thinking local first and building community by keeping in mind what makes a city or neighborhood special. The idea of a more curated and focused assortment helps customers feel special, like at Candy Rox (shown) in Rye, N.Y. These local retailers are one-of-a-kind entrepreneurs who see a need and have the confidence to create their own brand in a way that is true to the neighborhood. Photo by DANIEL AUBRY 5. Socially Responsible As Millennials outpace the number of Boomers, they will gain billions in buying power. That's why it is essential for retailers to take note of the younger generation's desire to do business with brands that give back, engage in fair trade practices or are community-minded. Sunglass Hut's "One Sight" program donates used glasses to those in need, proving that simple good deeds go a long way in building customer rapport. [3] Illustration by SLDESIGN78/ISTOCK/THINKSTOCK JHIPO HONG IS A CREATIVE DIRECTOR AT NEW YORK-BASED DASH DESIGN, WHERE HE [5] PUTS HIS 20-PLUS YEARS OF DESIGN EXPERTISE TO WORK TO CREATE NEW, SOLUTIONDRIVEN IDEAS FOR RETAIL BRAND LEADERS, RESTAURANTEURS AND FORTUNE 500S ALL OVER THE WORLD. OCTOBER 2015 DESIGNRETAILONLINE.COM http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - October 2015

design:retail - October 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Mingle
Perspectives
Visual Eye
Searching for Steve Jobs
Under Armour
John Varvatos
Retail Design Industry 2015
Backstory

design:retail - October 2015