design:retail - October 2015 - (Page 20)
clicks & mortar
020
FINE AND DANDY
P
UT TOGETHER A SMALL group
of entrepreneurs, an achingly
hip location, a selection of U.K.manufactured British fashion
brands and a host of tech companies and you have The Dandy Lab,
the latest tech-laden concept to arrive in London.
The Dandy Lab is a menswear store packed with
sensor technology, which opened as a "beta trial" in
August, with a view to a permanent store opening
early next year. The small, two-level space is packed
with technology to gather detailed information
on how shoppers act once they enter, and Cisco is
among a notable list of partners in the venture.
Analysis works through information collected
by sensors embedded around the shop. For
OCTOBER 2015
DESIGNRETAILONLINE.COM
example, cameras take pictures of customers'
ankles and shoe shapes, which Snap Fashion converts to gender information, while data is used to
transform the space in real time, giving a view on
what items to carry at particular times and where
to display stock. Connecting air conditioning, lighting and other systems in the shop provides a view
of the whole ecosystem.
The basement includes a small café and a
wireless charging station, intended to "encourage
shoppers to hang out and create a community,"
says The Dandy Lab Co-Founder Julija Bainiaksina,
who adds that the concept "blends technology,
menswear brands and customer experience."
Various innovations will be tested and evaluated in
the concept.
"We want the experience to be seamless for our
customers, providing them with useful information through on-shelf screens, for example, which
when the product is scanned will provide more information and tell them the backstory of the brand
or product," she says.
The company also is running its own innovation
lab, creating bespoke technology, such as the shelfmounted screen fixtures, and Bainiaksina says that
the retailer hopes first to open a permanent store in
London and then to roll the concept out to Japan,
the United States and other markets.
Partners include Cisco, We Are Pop Up, Holition,
Shop Fashion and main backer University College
London. An innovative new concept backed by
powerful players-just dandy! - Mark Faithfull
Photos courtesy of THE DANDY LAB
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - October 2015
design:retail - October 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Mingle
Perspectives
Visual Eye
Searching for Steve Jobs
Under Armour
John Varvatos
Retail Design Industry 2015
Backstory
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