design:retail - October 2015 - (Page 22)
022
SÃO PAULO
postcard
Retail Carnaval
D
ESPITE JUST NOW hitting the
strides of a nationwide recession in Brazil, the retail scene
in São Paulo is still heating up.
A recent tour of the artistic enclave of Vila Madalena turned
up a mix of inspired, collaborative retail spaces and
a vibrant-yet-relaxed slew of cozy, sun-soaked bars
and lounges. Most notable is the outdoor life presence in each store, be it through fully open façades
and skylights to sunroofs and green walls. These
Brazilians love their sun.
- Alison Embrey Medina
Storvo
The brand mantra for Brazilian skate brand Storvo is universally
disruptive: "Keep Disturbing." From this two-story message at
the brand's Vila Madalena flagship entrance, the company aims
to thoughtfully disturb the retail peace. Inside, metal pipes and
stacked crates serve as fixtures and help hone the minimalistyet-edgy vibe for its line of clever T-shirts, footwear and gear.
Retro 63
Filled from floor to ceiling (literally) with heritage-brand-centric
artifacts carefully restored to their colorful grandeur, Retro 63 is
like walking into another era. In contrast to a typical antique
store where all of the items are worn and weathered, every
product in this shop has been re-painted, re-surfaced and
re-loved back to its original glory. A visual merchandiser's dream!
Prototype
Part furniture showroom, part retail store, part coffee shop, part
innovation lab, part co-work space, Prototype is a jack of all
trades. Owned by Felipe Protti, who runs his own design studio
out of the shop, the space also sells wares and creations from
other collaborative artists and designers who work out of the
back workshop (in addition to a few friends). A favorite is the
hanging wall art that features a chosen song as just its audio read
on a scale. How's that for the perfect wedding gift?
OCTOBER 2015
DESIGNRETAILONLINE.COM
Photos by ALISON EMBREY MEDINA
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - October 2015
design:retail - October 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Mingle
Perspectives
Visual Eye
Searching for Steve Jobs
Under Armour
John Varvatos
Retail Design Industry 2015
Backstory
design:retail - October 2015
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