design:retail - October 2015 - (Page 72)
backstory
072
F
OR THE DEBUT of its
first-ever U.S. atelier, Les
Copains set out to make a
bold statement, unveiling
an installation created by
contemporary artist Zachary Crane
exclusively for the heritage women's brand.
Full of mannequins, paper, an
end table, a teapot and a sewing machine covered in black-and-white
paint and yarn, "Fabricator" gives
customers a glimpse into the intricate, whirlwind design process
behind the merchandise, as their
eye is drawn from the "unorganized
thoughts" in the corner of the store
to the clean, sleek retail floor. The installation was on display at the front
of the brand's Buckhead Atlanta
store through mid-September.
Designed by Marco Bonelli from
M2 Atelier, the store itself evokes
an open Italian piazza with curved
façades, while offering an intimate
shopping experience with private
niche spaces. Cream limestone
floors, wicker-textured panels,
white leather walls and matte bronze
accents establish a modern yet informal feel.
The Atlanta store is the first in a
succession of U.S. stores to be rolled
out over the next three years, as Les
Copains looks to share its modern
take on Italian luxury across additional markets.
- Lauren Mitchell Volker
OCTOBER 2015
DESIGNRETAILONLINE.COM
Photos by LAHCEN BOUFEDJI
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - October 2015
design:retail - October 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Mingle
Perspectives
Visual Eye
Searching for Steve Jobs
Under Armour
John Varvatos
Retail Design Industry 2015
Backstory
design:retail - October 2015
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