design:retail - November/December 2015 - (Page 27)
how'd they do that?
027
REQUIRED READING
A
LUCID DREAM OF books with magical
flipping pages flying over book pyramids
was the inspiration behind a Michael
Kors retail vitrine at Westfield Valley Fair, an upscale indoor shopping mall in San Jose, Calif. The
challenge for Billy Barnes, art director of Volanti
Displays, was translating his fantastical dream
into a whimsical fashion display.
While he considered retrofitting a 24-in. LCD
screen into an actual book, finding a book that
could structurally support the weight of the
screen proved difficult. As a result, he began experimenting with papier-mâché, even watching
numerous YouTube tutorials.
Using papier-mâché to build a book form
around the high-definition display, Barnes then
worked with a fine-toothed comb to drag through
the clay-like substance to create the line work for
the layers of pages. Different levels of glue and
water were used to develop the desired leather
texture for the book cover.
With the book form complete, the next challenge was creating the magical flipping pages.
Barnes positioned a camera over his head and
worked with a Michael Kors catalog, turning the
pages one by one. The video images needed to be
properly aligned with the book binding so the
finished product had a seamless appearance in
order to achieve the animated page effect.
Barnes then worked with the numerous
books he had collected to build the book. Book
pyramids were strategically arranged to disguise
the platform supporting the book, positioned
at a height that allows adults and children to be
lured to the visual display. Book sculptures, books
transformed by turning and folding pages, were
added, as well as a birdcage, birds and butterflies. The magical scene sets the perfect stage for a
classic Michael Kors black dress. The end result is
a captivating 360-degree display.
"It was our mission to bring tech innovation,
creativity and an artistic twist to a retail fashion
display," Barnes says. Mission accomplished.
- Jenny S. Rebholz
Top/Middle: Photos by BILLY BARNES Bottom: Photo by KOOSHA ARAGHI
http://www.simonswerk-usa.com
http://www.simonswerk-usa.com
Table of Contents for the Digital Edition of design:retail - November/December 2015
design:retail - November/December 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Perspectives
Mingle
Shopper Insights
Shopping with Paco
New York Retail
Buyers’ Guide
Company Listing
Product Category Index
Product Category Listing
Backstory
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