design:retail - February 2016 - (Page 10)

globalshop talk 010 The Wall Street Journal Folds DOUG HOPE FOUNDER AND SHOW DIRECTOR, GLOBALSHOP doug.hope@emeraldexpo.com @globalshopshow B IG MEDIA (not the businessto-business variety) typically is prone to sensationalism, and this holiday season was no exception. In the run-up to the Christmas holiday doom and gloom was the prevailing message about declining traffic counts and revenue (while propping up online sales figures) as journalists fought for consumer attention with stories. But, the reality is that more than 90 percent of retail sales still happened in bricks-and-mortar stores, and holiday sales increased more than 3 percent. That percentage is not in and of itself impressive until it is multiplied by total retail sales volume of $5 trillion. Headline writers focused on double-digit increases in the online world, which sound more impressive, but are minuscule in comparison to the bricks-and-mortar figures. The biggest (and perhaps the most capricious) headlines of the season came after the holiday though, with the coverage of Macy's announcements. The headlines shouted layoffs and store closures, and the majority of articles didn't go beyond that information into the rest of the story. Unlike the average reader, design industry GlobalShop 2016 March 23-25 Sponsored by A.R.E. | POPAI The New Association In cooperation with IIDA Mandalay Bay Convention Center Las Vegas | GlobalShop.org professionals probably didn't get hysterical over the news, because most of us know that Macy's has made a lot of savvy decisions that resurrected not only a company, but an entire retail channel, that was once pronounced dead. And the rest of the story? Macy's is divesting some of its $20 billion real estate holdings, but is not vacating. Case in point-remodeling the downtown Brooklyn location's four floors, totaling more than 300,000 sq. ft., which will be done in two years. And, its 59th Street location also is earmarked for a redo. The news and the headlines also skipped Macy's putting LensCrafters shops in hundreds of locations, the Bloomingdale's outlet rollout, and SHOW STAFF: → Founder and Show Director Doug Hope (770) 291-5453 doug.hope@ emeraldexpo.com → Account Executive Dreama McDaniel (770) 291-5420 dreama.mcdaniel@emeraldexpo.com → Account Executive Kerry Tyler (770) 291-5432 kerry.tyler@emeraldexpo.com CONTACT US: 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 FEBRUARY 2016 DESIGNRETAILONLINE.COM GLOBALSHOP.ORG the acquisition and expansion of Bluemercury. CEO Terry Lundgren has the right outlook: "We've been through crisis before, and we came out better than we were before," he told WWD. He has a bias for innovation and action that has led Macy's to its successes in the past. And Lundgren has the right plan-push the envelope on innovations in-store to satisfy shoppers' cravings for an experience (something former onlineonly retailers have discovered they need, hence the creation of bricks-and-mortar outposts in that category). Hundreds of Macy's designers have used GlobalShop as a launchpad for experience development and new ideas to help them compete. With the exception of who our target shopper is, GlobalShop isn't any different than a retailer. We have to deliver an experience, and the one that we seek to advance is a three-day shopping spree for your imagination. Oh, and our own headline here? Not at all sensationalized. The Wall Street Journal actually does, in fact, fold. Try it. → Director, Sales & Marketing Heather Kuznetz (770) 291-5512 heather.kuznetz@ emeraldexpo.com → Conference Manager Toni Ward (770) 291-5441 antoinette.ward@ emeraldexpo.com → Senior Operations Manager Derrick Nelloms (770) 291-5452 derrick.nelloms@emeraldexpo.com → Executive Vice President Joe Randall joe.randall@emeraldexpo.com EMERALD EXPOSITIONS: → CEO and President David Loechner → CFO and Treasurer Philip Evans → Chief Information Officer Bill Charles → Vice President, General Counsel and Secretary David Gosling → Senior Vice President, Operations Lori Jenks → Senior Vice President, Digital Teresa Reilly → Senior Vice President, Marketing Services Joanne Wheatley → Vice President, Human Resources Eileen Deady → Vice President, Corporate Operations Denise Bashem Photo by ALLANSWART/ISTOCK/THINKSTOCK http://www.GlobalShop.org http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - February 2016

design:retail - February 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Shopper Insights
Shopping with Paco
Lowe’s
BCBGMAXAZRIA
A sneak peek at GlobalShop 2016
Products
Backstory

design:retail - February 2016