design:retail - February 2016 - (Page 16)
we love this!
016
Rustic
Charmer
B
EFORE IT WAS home to the country's
largest film festival, Robert Redford's
Sundance Village began as an artistic haven in 1969, nestled in Utah's
Wasatch Mountains. Twenty years
later, the inaugural Sundance Catalog shipped out
to a small number of patrons and originally
featured limited wares curated from the village's
general store.
While a handful of Sundance stores have existed
for years, the company recently partnered with
Southfield, Mich.-based JGA to expand its retail
presence. The first redesigned store opened in
September 2015 at the Edina Galleria in Edina,
Minn. In keeping with the spirit of Sundance, each
detail of the 3,966-sq.-ft. space is carefully thought
out, and the emphasis is on rustic woods, handmade materials and copper accents.
Ken Nisch, chairman at JGA, says the concept
FEBRUARY 2016
DESIGNRETAILONLINE.COM
diverges substantially from previous designs. "It's
more aligned with the lightness and spirit of freedom and creativity than some of the execution in
the past-sort of the ethos of the West, open sky and
sunlight," he explains. "It feels more natural, edited
and found. The previous design was focused on a
heavier, darker, more masculine sensibility."
Created to feel like a home away from home,
customers enter into the porch area, where timberbeamed ceilings and a rustic wood floor inlaid with
handmade turquoise tiles greet them. The jewelry
area features an eclectic mix of whitewashed wood
fixtures and glass display cases.
The gathering zone is situated near the fitting
rooms, and features a sloped ceiling that echoes
that of the porch area. Artisan rugs, furniture and
home accessories infuse color and coziness.
Nisch says there are three more stores slated for
2016, in Portland, Ore.; Phoenix; and Houston. "It's
GLOBALSHOP.ORG
such a great brand, and thinking of the resort, the
film festival and of the artistic character it gives you,
there are lots of ideas and inspiration you can bring
into the store," he says. "It's more than just a store;
it's a showcase for the whole (of) Sundance."
- Erin M. Loewe
Photos by TROY THIES PHOTOGRAPHY
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - February 2016
design:retail - February 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Shopper Insights
Shopping with Paco
Lowe’s
BCBGMAXAZRIA
A sneak peek at GlobalShop 2016
Products
Backstory
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