design:retail - February 2016 - (Page 26)
have you heard?
026
Countdown
to GS16
NEW STORE WATCH
[1]
G
LOBALSHOP 2016 IS JUST
around the bend, and this year,
the event will offer up a handful of brand-new features.
Running from March 23-25
at Mandalay Bay in Las Vegas, this year's conference will boast a line-up of all-new speakers, including
keynote speaker Karen Katz, CEO and president of Neiman Marcus.
The show floor will feature a new Bricks & Clicks centerpiece exhibit, offering a curated, solutionoriented destination for products designed for integrating digital innovation into physical retail space.
Plus, at the request of GlobalShop 2015 attendees, the show will include a new area dedicated entirely
to the latest LED and lighting technologies called Lightbrite | Project: LED.
Other can't-miss show happenings will include the GlobalShop Product Design Competition, sponsored by IIDA, which will call upon show exhibitors to compete for best product design.
For more information, check out our Top 10 guide to GlobalShop on page 58, or visit globalshop.org.
- Lauren Mitchell Volker
THE NORTH FACE LAUNCHES ONLINE EXPERIENCE
USING ARTIFICIAL INTELLIGENCE
A
LAMEDA, CALIF. BASED The North Face
has launched a new interactive online
shopping experience powered by IBM's
Watson. The debut experience, developed in
partnership with digital commerce technology
agency and software solutions provider Fluid,
allows customers to converse with an intuitive,
FEBRUARY 2016
DESIGNRETAILONLINE.COM
dialog-based recommendation engine as they
shop online.
Powered by Fluid's Expert Personal Shopper
(XPS) software, the new site component
provides outerwear suggestions based on
conversation with the customer. Using Watson's
natural language processing ability, Fluid XPS
helps consumers discover and narrow product
selections using their responses to a series of
questions. For example, after a shopper enters
details on a desired jacket or outdoor activity,
XPS will ask questions about location, temperature or gender to recommend a product that will
help meet the shopper's specific needs.
The experience harnesses artificial intelligence to create a more engaging, personalized
online shopping environment.
- Lauren Mitchell Volker
GLOBALSHOP.ORG
[2]
[3]
[4]
1.
Arper, New York
3.
Opened: November 2015
Photo by DEAN KAUFMAN
Opened: October 2015
Photo by ALEX MARTINEZ
2.
4.
Kostarelos Greek
Delicatessen, Athens, Greece
Rejuvenation, Atlanta
SkyTeam, Hong Kong
Opened: November 2015
Opened: September 2015
Photo by
KONSTANTINOS KONTOS
Check out additional images of these stores and more
at designretailonline.com/projectgallery.
http://www.globalshop.org
http://www.globalshop.org
http://www.designretailonline.com/projectgallery
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - February 2016
design:retail - February 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Shopper Insights
Shopping with Paco
Lowe’s
BCBGMAXAZRIA
A sneak peek at GlobalShop 2016
Products
Backstory
design:retail - February 2016
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