design:retail - February 2016 - (Page 30)

shopper insights 030 The Curious Consumer LUCIE GREENE WORLDWIDE DIRECTOR OF THE INNOVATION GROUP J. WALTER THOMPSON INTELLIGENCE jwtintelligence.com T RENDS AND INNOVATION are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. As forecasters, The Innovation Group at J. Walter Thompson Intelligence is watching the rapid metabolism of trends from food to beauty to tech as they move in a heartbeat from new to nearly new to over. Read on for key emerging retail themes... CELEBRITY RETAIL HAVENS Lifestyle doyennes Jessica Alba and Reese Witherspoon are taking their empires offline with new physical stores and pop-ups, and bringing their personal brands along with them. In Nashville, Tenn., Witherspoon has unveiled the first flagship for her Southern-inspired lifestyle brand, Draper James, imagined as a traditional Southern home, with cupcakes and sweet tea on offer for guests. Alba, founder of natural personal care and beauty empire The Honest Co. (recently valued at $1.7 billion), has launched a pop-up for Honest Beauty, her beauty line, in the Grove mall in Los Angeles. Designed in "bohemian chic" style, it features interactive iPads, terrarium displays, rustic rope props and Hollywood-lit mirrors. Why it's interesting: More celebrities are successfully converting their public personas into full lifestyle brands, using social media to convey a sense of intimacy to their audience and enhance the sense of personal recommendation. FOOD TEMPLES The latest retail buzz isn't based around malls, but around food. Anthony Bourdain is set to open a hotly anticipated mega food market on Pier 57 in New York in 2017. Dubbed the Bourdain Market, it will feature an epic selection of 100 food vendors, and also will house a Singapore-style hawker FEBRUARY 2016 DESIGNRETAILONLINE.COM Everyday objects in our homes are becoming an interface for retail. market with street food stands and communal eating spaces. Airport retail will soon be revolutionized by a new foodie theme park at Newark Airport, with 55 dining venues that convert into new concepts depending on the time of day. In Portland, Ore., architecture and design studio Snohetta recently unveiled plans to build the state's first year-round fixed market: The James Beard Public Market, named after the influential Portland food writer. In the U.K., London Union plans to open as many as 20 local markets tailored to different neighborhoods, with a permanent street food market planned for 2017. In Rotterdam, Netherlands, the colorfully lit Markthal Rotterdam houses more than 100 food stalls and retail units. Why it's interesting: As we discovered in our recent "Food and Drink" trend report, eating is increasingly seen as a full-scale cultural experience akin to the theater-one to be shared with friends on Instagram and other social platforms. THE WORLD IS A SHOPPING INTERFACE As the "Internet of Things" becomes a reality, everyday objects in our homes are becoming an interface for retail. By 2020, Gartner estimates GLOBALSHOP.ORG that connected devices will drive $263 billion in spending on services. Amazon's Dash Replenishment Service program already allows consumers to re-order goods, such as laundry detergent, without even needing to press a button-sensors in devices like washing machines automatically re-order when supplies are low. The program has recently expanded into partnerships with brands General Electric, Samsung, CleverPet and Thync, which join Brother, Whirlpool and Brita on the project's roster of collaborators. New devices will be totally intuitive and connected to smartphones, to monitor anything from pet food to printer ink levels, and order when supplies run low. Target's new Open House outlet invites visitors to experience a world of connected devices, from lightbulbs and sprinklers to baby monitors that automatically generate soothing sounds when the baby cries. Why it's interesting: Retailers are realizing the opportunity in making devices cognitive, intuitive and seamlessly linked to transactions based on consumers' behaviors, anticipating their needs. REUSE RETAIL Online retailers focusing on fashion resale have raked in investors' cash in the past year, with one company alone, San Francisco's ThredUp, closing an $81 million round of financing in September 2015. While Amazon struggles to break into the category and eBay offers an eclectic but uneven experience, new companies in the space promise curation and quality control, as well as a more editorial e-commerce feel. Why it's interesting: PrivCo estimates that the secondhand clothing market is growing by 6 percent each year, a figure that could expand as more consumers discover online options. LUCIE GREENE IS THE WORLDWIDE DIRECTOR OF THE INNOVATION GROUP, J. WALTER THOMPSON INTELLIGENCE. http://www.jwtintelligence.com http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - February 2016

design:retail - February 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Shopper Insights
Shopping with Paco
Lowe’s
BCBGMAXAZRIA
A sneak peek at GlobalShop 2016
Products
Backstory

design:retail - February 2016