design:retail - March 2016 - (Page 24)

designer picks 024 Millennial Mindset GREG FLANNIGAN SENIOR MANAGER, DESIGN STRATEGY & INNOVATION BRANDIQ @gregflannigan [1] [2] I T'S NO SECRET: 2020 is just around the corner, and retailers have a lot of evolving to do in order to build loyalty among Millennial consumers. Here are a handful of examples in Los Angeles that are showing off some real next-gen attitudes. 1. Sonos Studio Sonos Studio Los Angeles in the La Brea district features short-term exhibits, events and concerts that cross the bridge between retail, brand immersion and art. The space is an audiophile's playground, and the perfect atmosphere in which to find the premium audio company's full line of products that aren't even for sale in the space-because Millennials don't want to be sold to. [3] [4] 2. Apolis A Los Angeles-based menswear line on a mission to do more than outfit you in hip threads, Apolis is a certified B-Corp (Google it) with a triple bottom line to measure social, environmental and financial impact-which means Millennials can feel good about wearing clothes from a company that is using business to do good. Photo courtesy of APOLIS 3. Southpaw Los Angeles Southpaw is the more sophisticated older brother of punk barber Floyd's. It's sleek, features the best playlists, fresh-ground French press, and L.A.'s freshest barbers and stylists. One trip and you'll be hooked, and sure to walk out looking and feeling like a million bucks (less than the average home price in the Silver Lake neighborhood, ha!). Photo courtesy of SOUTHPAW 4. Tatsu Ramen [5] Why did the Millennial burn her mouth? She drank her ramen before it was cool. This tiny joint features a row of iPads when you walk in-place your order, buy some Tatsu merchandise and wait for your meal to be delivered. It's a Millennial lunch-break dream. 5. Guerilla Atelier Guerilla Atelier is an Arts District gallery filled with beautiful objects of fascination. The space also hosts exhibitions, recently showing a premier of Australian artist David Bromley complemented by his partner's fashion line. Owner Carl Louisville plays both gracious host and curator, connecting the unique backstory that accompanies every piece in his store. Immersive: check; cultural: check; really hip: check check. Photo by CARL LOUISVILLE GREG FLANNIGAN OVERSEES DESIGN STRATEGY AND INNOVATION AT LOS ANGELES-BASED BRANDIQ, WHERE HIS TEAM OF BOTH RESEARCHERS AND CREATIVES BUILDS INNOVATION STRATEGIES FOR SOME OF MARCH 2016 DESIGNRETAILONLINE.COM AMERICA'S FAVORITE BRANDS. http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - March 2016

design:retail - March 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Perspectives
Have You Heard?
The Visual Eye
Searching for Steve Jobs
GlobalShop 2016
Chelsea Collective
Primark
Marqt
Ports 1961
Art Van Furniture
Ted Baker
Design Leaders Listing
Products
Backstory

design:retail - March 2016