design:retail - April/May 2016 - (Page 20)
020
inspirations
Salvaged Beauty
W
hen hurricane Sandy hit Princeton, n.J., in 2012,
it left behind severe damage, with high winds taking down buildings and trees. One particular tree, a
100-year-old elm that was salvaged from the storm,
gave arlee's raw Blends inspiration for its new outpost in the coastal city.
With community and environmental responsibility at the heart of the coldpressed juice retailer's business, arlee's enlisted Joshua Zinder, principal, and
Marlyn Zucosky, partner, of Joshua Zinder architecture & design (JZa+d) to
incorporate the storied tree into the 500-sq.-ft. space. in line with the recycling
theme that is woven throughout the store, the design team transformed the
reclaimed wood into a custom-designed counter and cashwrap.
"arlee's is committed to sustainability and zero waste; they even use the fiber
left from the pressing process to make other healthy snacks," Zinder says. "So,
the re-use of salvaged wood in the fixtures was appropriate for that reason,
along with the appeal of its natural rustic look."
Zinder and Zucosky realized the potential of this wood to inspire, designing a
striking end-grain coin-pattern millwork that was handcrafted by don Menke, a
model builder/professor who specializes in custom woodworking. The underside
of the customer counter is detailed with an irregular saw-toothed edge, which
references forms of wood gable frames used in the overall space. Both pieces were
mounted onto metalwork stands fabricated by Jonathan Shor Sculpture.
"The design for the shop is sleek and minimal, to highlight the additive-free
products, while also bringing in the themes of home and health," Zucosky says.
"The elm wood fixtures are warm, natural focal points that relate to the house-like
wood arches framing the space."
Working to ensure the tree fit within the friendly, wellness-focused space,
the designers gave the elm a second life so that it now is part of a bright,
healthy future.
- Lauren Mitchell Volker
April/MAy 2016
DesignretAilonline.coM
gloBAlsHop.org
Photos by Michael Slack PhotograPhy
http://www.chemetal.com
http://www.chemetal.com
Table of Contents for the Digital Edition of design:retail - April/May 2016
design:retail - April/May 2016
Table of Contents
Editor’s Note
On Trend
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Inspirations
Postcard
Mingle
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
20th Annual Markopoulos Award
The Markopoulos Circle Past
Heritage
Oiselle
40 Under 40
GlobalShop Roundup
Products
Backstory
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