design:retail - April/May 2016 - (Page 88)
backstory
088
"Move not
at the speed
of light,
but the
speed of life.
Algorithms
can't dance
-but you
can."
D
ancing and retail are not necessarily at the top of the complementary items list. But in a recent
session at GlobalShop 2016 in Las
Vegas, James Sundstad, CBX vice
president, branded environments, showcased the
correlation fittingly. Like a dance partnership,
a brand and a customer have to mirror each other,
he said, with equal parts pull and push. Despite
the feverish pace of change today, retailers must
slow down and connect with the consumer, rather
than focus on just the transaction, or technology.
"Move not at the speed of light, but the speed of
life," Sundstad said. "Algorithms can't dance-but
you can."
- Alison Embrey Medina
April/MAy 2016
DesignretAilonline.coM
gloBAlsHop.org
Photo courtesy of THINKSTOCK
http://www.DesignretAilonline.coM
http://www.gloBAlsHop.org
Table of Contents for the Digital Edition of design:retail - April/May 2016
design:retail - April/May 2016
Table of Contents
Editor’s Note
On Trend
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Inspirations
Postcard
Mingle
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
20th Annual Markopoulos Award
The Markopoulos Circle Past
Heritage
Oiselle
40 Under 40
GlobalShop Roundup
Products
Backstory
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