design:retail - June 2016 - (Page 14)
designer picks
014
5 Tech Trends
Shaping Retail
MELISSA GONZALEZ
CEO
THE LIONESQUE GROUP
[2]
I
@melsstyles
N OUR HYPER CONNECTED world, retailers
are working hard to think outside of the box
to create online-offline hybrid experiences in
physical store environments. Aided and abetted by
technology, brands and retailers are more deeply
immersing consumers in new and innovative ways.
From augmented reality to social currency, here are
a few examples of brands that have successfully
married the two worlds.
[1]
1. Social Currency
Pay with the power of social media instead of dollars. The
Daisy Marc Jacobs Tweet Shop was the first social media
beauty store, igniting more than 10,000 posts in three days,
empowering shoppers to pay with social media posts.
2. Connected Glass
[3]
With the fusion of the offline and online worlds, Fitness
Tracker brand Mira helps customers dive deeper into
product features.
3. Portable Power
Merging products with the technological world and
the Internet of Things, smart luggage brand Raden
keeps customers fully charged while visiting their
retail experience.
Photo courtesy of RADEN/BFA
4. Shoppable Showrooms
Redefining in-store inventory needs with real-time purchase
and fulfillment capabilities, U.K.-based boohoo.com opened
a shoppable showroom where customers could catalog all
their looks, post to social channels for opinions and purchase
in real time via affiliated links embedded in their images.
[4]
[5]
5. Augmented Reality
Guests are invited to discover and virtually apply the
perfect polish color to complement their skin's pigmentation
with Sally Hansen's augmented reality app, ManiMatch.
MELISSA GONZALEZ IS THE CEO OF POP-UP RETAIL FIRM THE
LIONESQUE GROUP. SHE ALSO IS A RETAIL STRATEGIST AND THE
AUTHOR OF "THE POP-UP PARADIGM."
JUNE 2016
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
Photos courtesy of THE LIONESQUE GROUP (unless otherwise noted)
http://www.boohoo.com
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - June 2016
design:retail - June 2016
Contents
Editor's Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How'd They Do That?
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Samsung 837
Tech Disruptors
Products
Backstory
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