design:retail - September 2016 - 16
we love this!
016
They're Gr-r-reat!
C
EREAL OFTEN STIRS up a fond reminiscence of childhood, wonder and
fun-and that's exactly what Kellogg's
was going for with the opening of its
first permanent café, Kellogg's NYC.
Designed by Chicago-based Chipman Design
Architecture, the cereal bar opened this past summer in New York's Times Square.
Working with Journee food professionals
Anthony Rudolf and Sandra Di Capua (Journee
is a New York-based coworking and collaboration
hub for food-tech and restaurant professionals),
along with award-winning chef Christina Tosi,
the brand incorporated its cereals into various
specialized dishes, combining classic brands with
unexpected ingredients to produce uniquely
delicious creations.
Customers can try options such as milk-based
Berry Me in Green Tea, made with Kellogg's Rice
SEPTEMBER 2016
DESIGNRETAILONLINE.COM
Krispies, fresh strawberries and green tea powder.
Or, ice cream-based You're Cracklin' Me Up features
Kellogg's Cracklin' Oat Bran, dried cranberries,
GLOBALSHOP.ORG
white chocolate and toasted coconut. The menu also
allows for customization with numerous toppings,
featuring items that rotate every three months.
The space boasts a retro feel, with white brick
walls and tile floors, plus countertop seating. Other
highlights of the space include chalk art from chalk
artist Stephen Fragale and a window sculpture by
Smith Design.
A bold pop of color adds personality to the space
in the form of a striking wall of red cabinets, which
were inspired by the 1940s automat, the restaurant
staff says. The designs were replicated as horizontal
cabinets and then altered by Rudolf and Di Capua
to better resemble kitchen cabinets. Customers
order at the counter and receive a buzzer-once
their order is ready, the buzzer shows the cabinet
number where the order can be picked up.
Who knew a breakfast staple could be so
magically delicious?
- Margaret K. Harney
Photos courtesy of KELLOGG'S NYC
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - September 2016
design:retail - September 2016
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Inspirations
Mingle
How’d They Do That?
Have You Heard?
Perspectives
Shopper Insights
Shopping With Paco
2016 Portfolio Awards
Retail Design Luminaries
Retail Design Influencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Products
Backstory
design:retail - September 2016 - design:retail - September 2016
design:retail - September 2016 - CT1
design:retail - September 2016 - CT1
design:retail - September 2016 - design:retail - September 2016
design:retail - September 2016 - Cover2
design:retail - September 2016 - 1
design:retail - September 2016 - 2
design:retail - September 2016 - 3
design:retail - September 2016 - Contents
design:retail - September 2016 - 5
design:retail - September 2016 - 6
design:retail - September 2016 - 7
design:retail - September 2016 - Editor’s Note
design:retail - September 2016 - 9
design:retail - September 2016 - GlobalShop Talk
design:retail - September 2016 - 11
design:retail - September 2016 - On Trend
design:retail - September 2016 - 13
design:retail - September 2016 - 14
design:retail - September 2016 - 15
design:retail - September 2016 - We Love This!
design:retail - September 2016 - 17
design:retail - September 2016 - 18
design:retail - September 2016 - 19
design:retail - September 2016 - Designer Picks
design:retail - September 2016 - 21
design:retail - September 2016 - Clicks & Mortar
design:retail - September 2016 - 23
design:retail - September 2016 - Postcard
design:retail - September 2016 - 25
design:retail - September 2016 - Inspirations
design:retail - September 2016 - 27
design:retail - September 2016 - Mingle
design:retail - September 2016 - 29
design:retail - September 2016 - 30
design:retail - September 2016 - 31
design:retail - September 2016 - How’d They Do That?
design:retail - September 2016 - 33
design:retail - September 2016 - Have You Heard?
design:retail - September 2016 - 35
design:retail - September 2016 - 36
design:retail - September 2016 - 37
design:retail - September 2016 - Perspectives
design:retail - September 2016 - 39
design:retail - September 2016 - Shopper Insights
design:retail - September 2016 - 41
design:retail - September 2016 - Shopping With Paco
design:retail - September 2016 - 43
design:retail - September 2016 - 2016 Portfolio Awards
design:retail - September 2016 - 45
design:retail - September 2016 - Retail Design Luminaries
design:retail - September 2016 - 47
design:retail - September 2016 - 48
design:retail - September 2016 - 49
design:retail - September 2016 - 50
design:retail - September 2016 - 51
design:retail - September 2016 - Retail Design Influencers
design:retail - September 2016 - 53
design:retail - September 2016 - 54
design:retail - September 2016 - 55
design:retail - September 2016 - 56
design:retail - September 2016 - 57
design:retail - September 2016 - 58
design:retail - September 2016 - 59
design:retail - September 2016 - Retailer of the Year
design:retail - September 2016 - 61
design:retail - September 2016 - Best Store Designs of the Year
design:retail - September 2016 - 63
design:retail - September 2016 - 64
design:retail - September 2016 - 65
design:retail - September 2016 - 66
design:retail - September 2016 - 67
design:retail - September 2016 - 68
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design:retail - September 2016 - 70
design:retail - September 2016 - 71
design:retail - September 2016 - 72
design:retail - September 2016 - 73
design:retail - September 2016 - Design Firms of the Year
design:retail - September 2016 - 75
design:retail - September 2016 - 76
design:retail - September 2016 - 77
design:retail - September 2016 - 78
design:retail - September 2016 - 79
design:retail - September 2016 - 80
design:retail - September 2016 - 81
design:retail - September 2016 - Best Visual Merchandising Programs
design:retail - September 2016 - 83
design:retail - September 2016 - 84
design:retail - September 2016 - 85
design:retail - September 2016 - 86
design:retail - September 2016 - 87
design:retail - September 2016 - 88
design:retail - September 2016 - 89
design:retail - September 2016 - Retail Superlatives
design:retail - September 2016 - 91
design:retail - September 2016 - 92
design:retail - September 2016 - 93
design:retail - September 2016 - 94
design:retail - September 2016 - 95
design:retail - September 2016 - 96
design:retail - September 2016 - 97
design:retail - September 2016 - 98
design:retail - September 2016 - 99
design:retail - September 2016 - Products
design:retail - September 2016 - 101
design:retail - September 2016 - 102
design:retail - September 2016 - 103
design:retail - September 2016 - Backstory
design:retail - September 2016 - Cover3
design:retail - September 2016 - Cover4
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