design:retail - October 2016 - 61
061
What new design strategies
has your company implemented?
* Reduced and more inclusive signage; bigger storytelling; localized assortments.
* Store remodel and expansion in place. Same center, but not necessarily same
space. Enlarging footprint to add additional emerging categories when needed or
redistributing existing square footage.
* More multimedia/electronic usage within bricks-and-mortar facilities.
* Emphasizing experiential and environmental design. Engaging this strategy now.
* We "refreshed" all of our stores with new fixturing and graphics.
* Innovation tied to research for validation.
* Associate iPads and digital windows.
* We are experimenting with streamlined processes and in-depth processes for the
up-front strategy and conceptual design. Both have been successful and give a
flexibility to work with clients at a variety of levels.
* In the process of introducing holographic displays in jewelry stores.
* Self-order kiosks. Increased average check, customer personalization and menu
exploration.
* Expanding services to include visual merchandising, customer analytics, digital
strategies.
* Increased flexibility.
* We have created a non-apparel drive aisle to the register featuring home goods,
electronics, watches and cosmetics. This strategy seems to be working. We're in
the process of rolling it out to all our stores.
* Beacon technology.
* Circular commerce with a focus on integrating online and in-store experiences.
* Staying light and modular always works. Allows you to change as rapidly as the
marketplace and consumer tastes change.
* Regional design applications based on market/demographics, strong results, new
branding, consistency throughout the company.
* Use of digital tablets for customer engagement and clientelling.
* Less product, better price, increase square footage and better look.
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Table of Contents for the Digital Edition of design:retail - October 2016
design:retail - October 2016
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & mortar
Postcard
How’d They Do That?
Mingle
Have You Heard?
Perspectives
The Visual Eye
Searching for Steve Jobs
Vera Bradley
California Closets
Retail Design Industry 2016
Products
Backstory
design:retail - October 2016 - Intro
design:retail - October 2016 - design:retail - October 2016
design:retail - October 2016 - Cover2
design:retail - October 2016 - 1
design:retail - October 2016 - 2
design:retail - October 2016 - 3
design:retail - October 2016 - Contents
design:retail - October 2016 - 5
design:retail - October 2016 - 6
design:retail - October 2016 - 7
design:retail - October 2016 - Editor’s Note
design:retail - October 2016 - 9
design:retail - October 2016 - GlobalShop Talk
design:retail - October 2016 - 11
design:retail - October 2016 - On Trend
design:retail - October 2016 - 13
design:retail - October 2016 - 14
design:retail - October 2016 - 15
design:retail - October 2016 - 16
design:retail - October 2016 - 17
design:retail - October 2016 - We Love This!
design:retail - October 2016 - 19
design:retail - October 2016 - 20
design:retail - October 2016 - 21
design:retail - October 2016 - Designer Picks
design:retail - October 2016 - 23
design:retail - October 2016 - Clicks & mortar
design:retail - October 2016 - 25
design:retail - October 2016 - 26
design:retail - October 2016 - 27
design:retail - October 2016 - Postcard
design:retail - October 2016 - 29
design:retail - October 2016 - How’d They Do That?
design:retail - October 2016 - 31
design:retail - October 2016 - Mingle
design:retail - October 2016 - 33
design:retail - October 2016 - Have You Heard?
design:retail - October 2016 - 35
design:retail - October 2016 - Perspectives
design:retail - October 2016 - 37
design:retail - October 2016 - The Visual Eye
design:retail - October 2016 - 39
design:retail - October 2016 - Searching for Steve Jobs
design:retail - October 2016 - 41
design:retail - October 2016 - Vera Bradley
design:retail - October 2016 - 43
design:retail - October 2016 - 44
design:retail - October 2016 - 45
design:retail - October 2016 - 46
design:retail - October 2016 - 47
design:retail - October 2016 - 48
design:retail - October 2016 - 49
design:retail - October 2016 - California Closets
design:retail - October 2016 - 51
design:retail - October 2016 - 52
design:retail - October 2016 - 53
design:retail - October 2016 - 54
design:retail - October 2016 - 55
design:retail - October 2016 - Retail Design Industry 2016
design:retail - October 2016 - 57
design:retail - October 2016 - 58
design:retail - October 2016 - 59
design:retail - October 2016 - 60
design:retail - October 2016 - 61
design:retail - October 2016 - 62
design:retail - October 2016 - 63
design:retail - October 2016 - 64
design:retail - October 2016 - 65
design:retail - October 2016 - 66
design:retail - October 2016 - 67
design:retail - October 2016 - Products
design:retail - October 2016 - 69
design:retail - October 2016 - 70
design:retail - October 2016 - 71
design:retail - October 2016 - Backstory
design:retail - October 2016 - Cover3
design:retail - October 2016 - Cover4
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