design:retail - March 2017 - 34

034

display of mannequins cascades between the
escalators and across the mezzanine bridge.
"Missguided came to Prop Studios to deliver
sensational, creative social experiences in-store,"
recalls Lisa Ronan, business director at Prop
Studios. "We designed and produced a fully fitted, pink monster truck, bedecked in jewels,
pink leather, lighting and chromed features. The
entrance focal point is surrounded by oversized
donut tires, dripping with icing and sprinkles.
We then strung Missguided pink dollar bills from
a money gun to complete the decadent scene, a
ready-made social media post."

clicks & mortar

This approach is reinforced through the store's
"unicorners"-areas filled with visual props, from
gold pineapples and flamingos to a vending machine of "unicorn dreams" (bottled water).
Design highlights include a denim area inspired by the seven deadly sins, featuring a black

mirrored ceiling and marble flooring, and a glamorous "Shoeniverse" defined by mirrored discs and
lights, wrapped with chain curtains.
The fitting rooms have been brought to the
front-recasting this area as a lounge space, complete with emojis and attitudinal signage, such as
"Get Naked!" Evoking a glamorous Miami Beach
pool party, palm trees surround the space and a
swimming pool animation is projected onto the
ceiling, while a concierge adds to the VIP feel.
This first physical embodiment of the glam, quirky
brand seems anything but misguided (wink!).
- Mark Faithfull


http://tsq.li/axt-series http://tsq.li/cyx-series http://tsq.li/rxt-series http://tslight.com http://tslight.com

Table of Contents for the Digital Edition of design:retail - March 2017

Design:retail - March 2017
Contents
Editor’s Note
Globalshop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Postcard
Have You Heard?
Inspirations
The Visual Eye
Searching for Steve Jobs
Globalshop 2017
Cadillac House
Hsj a Century-Old Jeweler Expands Its Presence Across India
The Atrium at the Palazzo
Tryano
Herman Miller
Design Leaders Listing
Products
Backstory
design:retail - March 2017 - Intro
design:retail - March 2017 - CT1
design:retail - March 2017 - CT2
design:retail - March 2017 - Design:retail - March 2017
design:retail - March 2017 - Cover2
design:retail - March 2017 - 1
design:retail - March 2017 - 2
design:retail - March 2017 - 3
design:retail - March 2017 - 4
design:retail - March 2017 - 5
design:retail - March 2017 - Contents
design:retail - March 2017 - 7
design:retail - March 2017 - 8
design:retail - March 2017 - 9
design:retail - March 2017 - Editor’s Note
design:retail - March 2017 - 11
design:retail - March 2017 - Globalshop Talk
design:retail - March 2017 - 13
design:retail - March 2017 - On Trend
design:retail - March 2017 - 15
design:retail - March 2017 - 16
design:retail - March 2017 - 17
design:retail - March 2017 - 18
design:retail - March 2017 - 19
design:retail - March 2017 - 20
design:retail - March 2017 - 21
design:retail - March 2017 - 22
design:retail - March 2017 - 23
design:retail - March 2017 - We Love This!
design:retail - March 2017 - 25
design:retail - March 2017 - 26
design:retail - March 2017 - 27
design:retail - March 2017 - 28
design:retail - March 2017 - 29
design:retail - March 2017 - Designer Picks
design:retail - March 2017 - 31
design:retail - March 2017 - Clicks & Mortar
design:retail - March 2017 - 33
design:retail - March 2017 - 34
design:retail - March 2017 - 35
design:retail - March 2017 - 36
design:retail - March 2017 - 37
design:retail - March 2017 - How’d They Do That?
design:retail - March 2017 - 39
design:retail - March 2017 - Postcard
design:retail - March 2017 - 41
design:retail - March 2017 - Have You Heard?
design:retail - March 2017 - 43
design:retail - March 2017 - 44
design:retail - March 2017 - 45
design:retail - March 2017 - Inspirations
design:retail - March 2017 - 47
design:retail - March 2017 - 48
design:retail - March 2017 - 49
design:retail - March 2017 - The Visual Eye
design:retail - March 2017 - 51
design:retail - March 2017 - Searching for Steve Jobs
design:retail - March 2017 - 53
design:retail - March 2017 - Globalshop 2017
design:retail - March 2017 - 55
design:retail - March 2017 - 56
design:retail - March 2017 - 57
design:retail - March 2017 - 58
design:retail - March 2017 - 59
design:retail - March 2017 - 60
design:retail - March 2017 - 61
design:retail - March 2017 - 62
design:retail - March 2017 - 63
design:retail - March 2017 - 64
design:retail - March 2017 - 65
design:retail - March 2017 - 66
design:retail - March 2017 - 67
design:retail - March 2017 - 68
design:retail - March 2017 - 69
design:retail - March 2017 - 70
design:retail - March 2017 - 71
design:retail - March 2017 - Cadillac House
design:retail - March 2017 - 73
design:retail - March 2017 - 74
design:retail - March 2017 - 75
design:retail - March 2017 - 76
design:retail - March 2017 - 77
design:retail - March 2017 - 78
design:retail - March 2017 - 79
design:retail - March 2017 - Hsj a Century-Old Jeweler Expands Its Presence Across India
design:retail - March 2017 - 81
design:retail - March 2017 - 82
design:retail - March 2017 - 83
design:retail - March 2017 - 84
design:retail - March 2017 - 85
design:retail - March 2017 - The Atrium at the Palazzo
design:retail - March 2017 - 87
design:retail - March 2017 - 88
design:retail - March 2017 - 89
design:retail - March 2017 - 90
design:retail - March 2017 - 91
design:retail - March 2017 - 92
design:retail - March 2017 - 93
design:retail - March 2017 - Tryano
design:retail - March 2017 - 95
design:retail - March 2017 - 96
design:retail - March 2017 - TCover1
design:retail - March 2017 - TCover2
design:retail - March 2017 - 1
design:retail - March 2017 - 2
design:retail - March 2017 - 3
design:retail - March 2017 - 4
design:retail - March 2017 - 5
design:retail - March 2017 - Contents
design:retail - March 2017 - TCover3
design:retail - March 2017 - TCover4
design:retail - March 2017 - 97
design:retail - March 2017 - 98
design:retail - March 2017 - 99
design:retail - March 2017 - 100
design:retail - March 2017 - 101
design:retail - March 2017 - Herman Miller
design:retail - March 2017 - 103
design:retail - March 2017 - 104
design:retail - March 2017 - 105
design:retail - March 2017 - 106
design:retail - March 2017 - 107
design:retail - March 2017 - 108
design:retail - March 2017 - 109
design:retail - March 2017 - Design Leaders Listing
design:retail - March 2017 - 111
design:retail - March 2017 - 112
design:retail - March 2017 - 113
design:retail - March 2017 - 114
design:retail - March 2017 - 115
design:retail - March 2017 - 116
design:retail - March 2017 - 117
design:retail - March 2017 - 118
design:retail - March 2017 - 119
design:retail - March 2017 - 120
design:retail - March 2017 - 121
design:retail - March 2017 - Products
design:retail - March 2017 - 123
design:retail - March 2017 - 124
design:retail - March 2017 - 125
design:retail - March 2017 - 126
design:retail - March 2017 - 127
design:retail - March 2017 - Backstory
design:retail - March 2017 - Cover3
design:retail - March 2017 - Cover4
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