FLAGSHIP TO FRANCHISE SCALABLE DESIGN SOLUTIONS In 2014, Verlo Mattress beat the Guiness Book World Record for tallest stack of mattresses. In 2016, they were back at it again with plans to create the world's largest pillow display. Chicago-based Ideation Studio brought the challenge to the table, knowing OPTO could take their sky-high concept to both showroom and franchise formats. While maintaining design intent and impact came first, keeping costs and lead-times low was a close second. The 6,200 square foot retail space required grand visuals at a grand scale with displays towering at over sixteen feet tall. Built-in cabinets allow for accessible inventory storage, keeping associates on the showroom floor and engaged with shoppers. OPTO designers created two unique designs using common components, design and graphic elements. The result was a larger-thanlife showroom display and scaled-down solution for their hundreds of franchise locations. PROJECT + FIXTURE FEATURES DESIGN CONCEPT INTERPRETATION AT-SHELF LED LIGHTING INTEGRATED GLASS SHOWCASES BUILT-IN LOCKING STORAGE CABINETS PRODUCTION + FABRICATION DETAILING TOTAL PROGRAM COST ANALYSIS ONSITE INSTALLATION SUPERVISION With Verlo's strong belief in educating, not just selling, this smaller scale fixture with integrated LED shelf lighting allows for a hands-on product experience of their most popular pillow styles. 10 (800) 248 OPTO