NINTENDO NEW YORK 10 ROCKEFELLER CENTER New York may be the company's flagship storefront, but Nintendo is everywhere. Making the brand accessible to their broad fan base was key when renovating the Rockefeller Plaza location. Simple in design, bold graphics marry with the neutral palette to create this welcoming, easy-to-shop retail and community event destination. Creative use of predesigned components with simple customization and embellishment play into the brand statement. "You have to make your brand accessible without alienating your fan base. Nintendo has always been an inclusive brand, and the store reflects that value. Our draw is the same as most specialty shops: Consumers are loyal to certain brands...they want a space to call their own that speaks to that passion and allows them to be transported for a period of time." PJ SADLER REGIONAL GENERAL MANAGER NINTENDO NY DESIGNED IN COLLABORATION WITH GENSLER NEW YORK 2 (800) 248 OPTO PHOTOGRAPHED BY RICHARD CADAN PHOTOGRAPHY | IMAGES APPEAR COURTESY OF NINTENDO