design:retail - June 2017 - 24
clicks & mortar
024
Endless
Big Box
T
HERE'S A GOOD chance that the
Walmart of 1962 would not recognize the big-box chain of 2017. In the
past 12 months, the world's largest
retailer has been busy saying "yes" to
innovation. The change movement
began with the 2016 purchase of Jet.com, the fastgrowing e-commerce company led by Co-Founder
and CEO Marc Lore. Shortly afterward, Lore became
president and CEO of Walmart's U.S. e-commerce
division, and an acquisition spree commenced.
Earlier this year, Walmart acquired online outdoor retailer Moosejaw and quirky women's online
JUNE 2017
DESIGNRETAILONLINE.COM
specialty retailer ModCloth, and currently is in talks
to purchase online retailer Bonobos.
Its digital conquest is only beginning. "Walmart
is open to change and is fully embracing innovation," says Kevin Schmidt, managing director at
GLOBALSHOP.ORG
Columbus, Ohio-based FITCH, which partnered
with Walmart to launch its latest idea-the endless
aisle. "Walmart originally changed the face of retail
years ago, and it is setting itself up to do it again."
The brainchild of Lore, the endless aisle comes
to life as in-store digital displays that enable customers to discover additional selections and
brands, and at even lower prices. Purchases via
the displays are available for pickup in-store up to
48 hours later. The concept was brought to life by
a group consisting of Walmart's incubator Store
No. 8, WPP sister companies FITCH, Barrows and
Rockfish, and Walmart's Innovation Team.
"The idea was to give customers more choice in
key categories and access to brands and products
that are top-selected [items] in their category,"
Schmidt says. "These are products and brands
that [customers] normally would not have access
to in-store." The life-size touchscreen monitors
debuted in Tomball, Texas, in mid-February and
will be implemented in two additional stores
this summer.
The endless aisle disrupts the environment and
fundamentally changes the economics of a store
by eliminating the last mile. They provide a more
inclusive shopping experience for customers, who
can immediately use the monitors to see what else
is available rather than head home to search on
their computers. Perhaps, more importantly, the
endless aisle brings new data on how to interact
with customers differently and a better understanding of how they want to shop. This knowledge
is exactly what will help the savvy retailer continue
its mission to become a more digital enterprise.
- Lola Thélin
Photos courtesy of BARROWS
http://www.Jet.com
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - June 2017
design:retail - June 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Perspectives
Have You Heard?
Visual Eye
Style Made Simple
Toy Kingdom
Bergdorf Goodman
Luxury Report
Products
Backstory
design:retail - June 2017 - Intro
design:retail - June 2017 - CT1
design:retail - June 2017 - CT2
design:retail - June 2017 - design:retail - June 2017
design:retail - June 2017 - Cover2
design:retail - June 2017 - 1
design:retail - June 2017 - Contents
design:retail - June 2017 - 3
design:retail - June 2017 - 4
design:retail - June 2017 - 5
design:retail - June 2017 - Editor’s Note
design:retail - June 2017 - 7
design:retail - June 2017 - On Trend
design:retail - June 2017 - 9
design:retail - June 2017 - 10
design:retail - June 2017 - 11
design:retail - June 2017 - 12
design:retail - June 2017 - 13
design:retail - June 2017 - We Love This!
design:retail - June 2017 - 15
design:retail - June 2017 - 16
design:retail - June 2017 - 17
design:retail - June 2017 - 18
design:retail - June 2017 - 19
design:retail - June 2017 - Designer Picks
design:retail - June 2017 - 21
design:retail - June 2017 - Clicks & Mortar
design:retail - June 2017 - 23
design:retail - June 2017 - 24
design:retail - June 2017 - 25
design:retail - June 2017 - Postcard
design:retail - June 2017 - 27
design:retail - June 2017 - Perspectives
design:retail - June 2017 - 29
design:retail - June 2017 - Have You Heard?
design:retail - June 2017 - 31
design:retail - June 2017 - Visual Eye
design:retail - June 2017 - 33
design:retail - June 2017 - Style Made Simple
design:retail - June 2017 - 35
design:retail - June 2017 - Toy Kingdom
design:retail - June 2017 - 37
design:retail - June 2017 - 38
design:retail - June 2017 - 39
design:retail - June 2017 - 40
design:retail - June 2017 - 41
design:retail - June 2017 - Bergdorf Goodman
design:retail - June 2017 - 43
design:retail - June 2017 - 44
design:retail - June 2017 - 45
design:retail - June 2017 - 46
design:retail - June 2017 - 47
design:retail - June 2017 - Luxury Report
design:retail - June 2017 - 49
design:retail - June 2017 - 50
design:retail - June 2017 - 51
design:retail - June 2017 - 52
design:retail - June 2017 - 53
design:retail - June 2017 - Products
design:retail - June 2017 - 55
design:retail - June 2017 - Backstory
design:retail - June 2017 - Cover3
design:retail - June 2017 - Cover4
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