design:retail - June 2017 - 25

clicks & mortar

TOUCH, CLICK, PAY

F

ORGET THE CASHWRAPS and lines-there's

a new checkout method in town. Oak Labs
Inc., the tech-retail startup that launched with
the futuristic Oak Mirror, recently added functionality to the mirror's touchscreen interface. In addition
to adjusting the lighting and viewing purchasing
options and recommendations, shoppers can now
complete their check-out inside the dressing room
using their phones to interact with the Oak Mirror's
near-field communication (NFC) device.

025

Healey Cypher, co-founder and CEO of Oak
Labs, says adding the functionality to check out on
the Oak Mirror will streamline the shopping experience even more at the stores that already embrace
the technology.
"We have really compelling data from the Oak
Mirror," Cypher says. "Since we launched it, we've
seen an average of 84 percent customer engagement, whether it's changing the lights, changing
the language or making a request. The average basket list is 59 percent up to 72 percent, so people are
spending 59 percent more when going in a store
and using an Oak Mirror."
It seems like adding payment functionality to
the Oak Mirror might be a double-edged sword,
resulting in shorter check-out lines but longer
dressing room wait times. Not so, Cypher says.
"People actually spend 40 percent less time in
the dressing room," he explains. "A customer can
ask for something, and the associate can respond
immediately and keep track of what's happening
with her iPad."
The functional yet striking technology of the Oak
Mirror works well on its own or synergistically with
Oak Labs' other products, like Oak Stockroom,
which can tell the associate where a needed size or
color is (on the floor or online). With the integration
of a seamless check-out, Cypher says the company
is inching closer to its ultimate goal: "the future of
retail will be a beautifully designed one."
Retail's the fairest of them all.
- Erin M. Loewe
Photos courtesy of OAK LABS



http://www.simonswerk-usa.com http://www.simonswerk-usa.com

Table of Contents for the Digital Edition of design:retail - June 2017

design:retail - June 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Perspectives
Have You Heard?
Visual Eye
Style Made Simple
Toy Kingdom
Bergdorf Goodman
Luxury Report
Products
Backstory
design:retail - June 2017 - Intro
design:retail - June 2017 - CT1
design:retail - June 2017 - CT2
design:retail - June 2017 - design:retail - June 2017
design:retail - June 2017 - Cover2
design:retail - June 2017 - 1
design:retail - June 2017 - Contents
design:retail - June 2017 - 3
design:retail - June 2017 - 4
design:retail - June 2017 - 5
design:retail - June 2017 - Editor’s Note
design:retail - June 2017 - 7
design:retail - June 2017 - On Trend
design:retail - June 2017 - 9
design:retail - June 2017 - 10
design:retail - June 2017 - 11
design:retail - June 2017 - 12
design:retail - June 2017 - 13
design:retail - June 2017 - We Love This!
design:retail - June 2017 - 15
design:retail - June 2017 - 16
design:retail - June 2017 - 17
design:retail - June 2017 - 18
design:retail - June 2017 - 19
design:retail - June 2017 - Designer Picks
design:retail - June 2017 - 21
design:retail - June 2017 - Clicks & Mortar
design:retail - June 2017 - 23
design:retail - June 2017 - 24
design:retail - June 2017 - 25
design:retail - June 2017 - Postcard
design:retail - June 2017 - 27
design:retail - June 2017 - Perspectives
design:retail - June 2017 - 29
design:retail - June 2017 - Have You Heard?
design:retail - June 2017 - 31
design:retail - June 2017 - Visual Eye
design:retail - June 2017 - 33
design:retail - June 2017 - Style Made Simple
design:retail - June 2017 - 35
design:retail - June 2017 - Toy Kingdom
design:retail - June 2017 - 37
design:retail - June 2017 - 38
design:retail - June 2017 - 39
design:retail - June 2017 - 40
design:retail - June 2017 - 41
design:retail - June 2017 - Bergdorf Goodman
design:retail - June 2017 - 43
design:retail - June 2017 - 44
design:retail - June 2017 - 45
design:retail - June 2017 - 46
design:retail - June 2017 - 47
design:retail - June 2017 - Luxury Report
design:retail - June 2017 - 49
design:retail - June 2017 - 50
design:retail - June 2017 - 51
design:retail - June 2017 - 52
design:retail - June 2017 - 53
design:retail - June 2017 - Products
design:retail - June 2017 - 55
design:retail - June 2017 - Backstory
design:retail - June 2017 - Cover3
design:retail - June 2017 - Cover4
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