design:retail - August 2017 - 16
we love this!
016
CARREFOUR BRINGS THE MARKET TO MADRID
T
HE LONGSTANDING SPANISH
tradition of local weekly markets
has been transformed into a premium supermarket in Madrid in the
form of Carrefour Market. Measuring 21,000 sq. ft., this upscale store
from French supermarket giant Carrefour trades
over two floors and offers a wide assortment of
gourmet products, including a sushi counter and
more than 600 organic products.
Carrefour worked with Italian design agency
Interstore to create a concept that gives customers the
feeling of buying fresh food at a traditional weekly
AUGUST 2017
DESIGNRETAILONLINE.COM
market on a Spanish piazza. The typical smells, colors,
seasonally changing produce and new discoveries
greet shoppers entering the market, with the grocery
department occupying center stage, surrounded by
the other fresh departments. In the basement, this atmosphere continues in the wine department, dubbed
"la bodega," while the rest of the lower floor is dedicated to the remaining grocery and pre-packaged
goods using a simple and clean layout.
A transparent glass storefront attracts passersby
who can easily glimpse the fresh fruits and vegetables
housed within. Once inside, each area has its own
character and interacts with customers through
graphics placed prominently behind the fresh counters, explains Luca Viglianti, Interstore art director.
The design scheme features different wood tones,
decorative tiles in white and red, a gray floor and
visual highlights in copper for a rustic style, while
the graphic language helps to guide customers
through the different departments using varying
hues. A neutral palette has been juxtaposed with
vivid mosaics, while in the fresh departments
handmade illustrations for each section are visible
behind the counters and are supported by a simple,
clear font in black or copper.
GLOBALSHOP.ORG
"Natural materials like stone, wood and
metal are the main characters of this concept,"
Viglianti adds. "The focus is set on the product;
the design and materials are selected accordingly.
The meat section, for example, is dominated by
stone, a material that transmits an impression
of strength, quality, resistance and masculinity.
Whole hams on the bone are presented in front
of a dark brick wall."
The free-flowing layout encourages exploration,
much like an outdoor market, urging shoppers to
discover new items and delectable treasures.
- Mark Faithfull
Photos by INTERSTORE/DANIEL HORN
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - August 2017
design:retail - August 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Before & After
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Eataly
The Kitchens
Soriana
Products
Backstory
design:retail - August 2017 - Intro
design:retail - August 2017 - CT1
design:retail - August 2017 - CT2
design:retail - August 2017 - design:retail - August 2017
design:retail - August 2017 - Cover2
design:retail - August 2017 - 1
design:retail - August 2017 - Contents
design:retail - August 2017 - 3
design:retail - August 2017 - 4
design:retail - August 2017 - 5
design:retail - August 2017 - Editor’s Note
design:retail - August 2017 - 7
design:retail - August 2017 - On Trend
design:retail - August 2017 - 9
design:retail - August 2017 - We Love This!
design:retail - August 2017 - 11
design:retail - August 2017 - 12
design:retail - August 2017 - 13
design:retail - August 2017 - 14
design:retail - August 2017 - 15
design:retail - August 2017 - 16
design:retail - August 2017 - 17
design:retail - August 2017 - Designer Picks
design:retail - August 2017 - 19
design:retail - August 2017 - Before & After
design:retail - August 2017 - 21
design:retail - August 2017 - Have You Heard?
design:retail - August 2017 - 23
design:retail - August 2017 - Perspectives
design:retail - August 2017 - 25
design:retail - August 2017 - The Visual Eye
design:retail - August 2017 - 27
design:retail - August 2017 - Style Made Simple
design:retail - August 2017 - 29
design:retail - August 2017 - Eataly
design:retail - August 2017 - 31
design:retail - August 2017 - 32
design:retail - August 2017 - 33
design:retail - August 2017 - 34
design:retail - August 2017 - 35
design:retail - August 2017 - 36
design:retail - August 2017 - 37
design:retail - August 2017 - The Kitchens
design:retail - August 2017 - 39
design:retail - August 2017 - 40
design:retail - August 2017 - 41
design:retail - August 2017 - 42
design:retail - August 2017 - 43
design:retail - August 2017 - Soriana
design:retail - August 2017 - 45
design:retail - August 2017 - 46
design:retail - August 2017 - 47
design:retail - August 2017 - 48
design:retail - August 2017 - 49
design:retail - August 2017 - 50
design:retail - August 2017 - 51
design:retail - August 2017 - Products
design:retail - August 2017 - 53
design:retail - August 2017 - 54
design:retail - August 2017 - 55
design:retail - August 2017 - Backstory
design:retail - August 2017 - Cover3
design:retail - August 2017 - Cover4
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