design:retail - August 2017 - 20
before & after
020
SUBWAY'S FRESH FACELIFT
BEFORE
AFTER
M
OVE OVER CHIPOTLE, Panda Express and Panera-the fast-casual
market is about to get a lot more
competitive, with one of its original players getting a major design
and brand facelift. In early 2017, Milford, Conn.based Subway unveiled its new Fresh Forward
concept, highlighting its fresh offerings, creating a
more flexible ordering system and modernizing its
dining rooms.
Although Subway is considered a pioneer of fastand-fresh fare, it has not kept up with the evolving
tastes and preferences of the more sophisticated
casual diner. By partnering with Cincinnati-based
FRCH Design Worldwide, Subway will be able to
AUGUST 2017
DESIGNRETAILONLINE.COM
implement its new design concept in its more than
45,000 stores globally, which include freestanding stores, inline stores, endcap stores, food court,
kiosk and cart concepts.
"We want to present a more contemporary, fresh
view of Subway, but we also want to create a flexible
format and design. So whether our guests want to
grab a sandwich to-go or dine in with us, the experience is easy and enjoyable," says Trevor Haynes,
vice president of operations at Subway.
Beyond an image refresh created by Londonbased Turner Duckworth that included a new logo,
choice mark and updated graphics, Subway brought
its daily fresh-cut vegetables and house-baked
bread front and center for customers. The sandwich
GLOBALSHOP.ORG
assembly line received an upgrade, showcasing
endless options for fresh and healthy creations.
Grab-and-go items like chips and specialty drinks
now have an elevated presentation in the space, and
the store is upping its coffee game as well.
Customers can now order through an app or
at kiosks strategically placed in the dining area,
offering even more customization and convenience. Beyond an updated dine-in area, some
stores also will offer outdoor seating.
As of July 2017, 10 Subway Fresh Forward restaurants have opened in key markets, from Knoxville,
Tenn., to Manchester, U.K. There are more scheduled to roll out globally in the next few years. Fresh
design for the masses.
- Erin M. Loewe
Before: Photo courtesy of FRCH After: Photo by MARK STEELE PHOTOGRAPHY
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - August 2017
design:retail - August 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Before & After
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Eataly
The Kitchens
Soriana
Products
Backstory
design:retail - August 2017 - Intro
design:retail - August 2017 - CT1
design:retail - August 2017 - CT2
design:retail - August 2017 - design:retail - August 2017
design:retail - August 2017 - Cover2
design:retail - August 2017 - 1
design:retail - August 2017 - Contents
design:retail - August 2017 - 3
design:retail - August 2017 - 4
design:retail - August 2017 - 5
design:retail - August 2017 - Editor’s Note
design:retail - August 2017 - 7
design:retail - August 2017 - On Trend
design:retail - August 2017 - 9
design:retail - August 2017 - We Love This!
design:retail - August 2017 - 11
design:retail - August 2017 - 12
design:retail - August 2017 - 13
design:retail - August 2017 - 14
design:retail - August 2017 - 15
design:retail - August 2017 - 16
design:retail - August 2017 - 17
design:retail - August 2017 - Designer Picks
design:retail - August 2017 - 19
design:retail - August 2017 - Before & After
design:retail - August 2017 - 21
design:retail - August 2017 - Have You Heard?
design:retail - August 2017 - 23
design:retail - August 2017 - Perspectives
design:retail - August 2017 - 25
design:retail - August 2017 - The Visual Eye
design:retail - August 2017 - 27
design:retail - August 2017 - Style Made Simple
design:retail - August 2017 - 29
design:retail - August 2017 - Eataly
design:retail - August 2017 - 31
design:retail - August 2017 - 32
design:retail - August 2017 - 33
design:retail - August 2017 - 34
design:retail - August 2017 - 35
design:retail - August 2017 - 36
design:retail - August 2017 - 37
design:retail - August 2017 - The Kitchens
design:retail - August 2017 - 39
design:retail - August 2017 - 40
design:retail - August 2017 - 41
design:retail - August 2017 - 42
design:retail - August 2017 - 43
design:retail - August 2017 - Soriana
design:retail - August 2017 - 45
design:retail - August 2017 - 46
design:retail - August 2017 - 47
design:retail - August 2017 - 48
design:retail - August 2017 - 49
design:retail - August 2017 - 50
design:retail - August 2017 - 51
design:retail - August 2017 - Products
design:retail - August 2017 - 53
design:retail - August 2017 - 54
design:retail - August 2017 - 55
design:retail - August 2017 - Backstory
design:retail - August 2017 - Cover3
design:retail - August 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
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