design:retail - August 2017 - 33
033
ew retailers in America exemplify la dolce vita better than Eataly. Originally launched in 2007 in Turin, Italy, by Oscar Farinetti, the Italian
marketplace aims to showcase fresh, delicious food to be enjoyed onsite at its restaurants or to be purchased and cooked at home. Its latest locations-in
New York's World Trade Center and Boston's Prudential Center-fuse the ideals of
Eataly with local offerings to make each experience unique while still preserving the
quintessential Eataly feel.
Nicola Farinetti, Eataly CEO and Oscar Farinetti's son, says the notion of Eataly as the
original "food hall" is not at all how the company sees itself. "We really do not like to be
called a food hall; we're a market where you can also eat," he explains. "And for us, it's
a big distinction. There is no one at the level we do with the strong integration of retail and restaurant. Fifty percent comes from retail. We're the only ones doing it. We offer high-quality food that's casual and approachable."
Since first opening its inaugural American location in New York's Flatiron District in 2010 and another in
Chicago in 2013, Eataly continues to expand in the United States and whet our collective appetites for Italian
delicacies. Although most design development is done in-house, Eataly partnered with New York-based Studios
Architecture to create its most recent locations.
Eataly's third domestic location opened in New York's Financial District in April 2016. Located on the third
floor of 4 World Trade Center, the expansive 45,000-sq.-ft. space offers sit down and grab-and-go breakfast
options, in addition to lunch and dinner. Like other
Eataly locations, there are markets scattered within
dedicated to Eataly standards like cured meats and
cheese, seafood and cut meats, gelatos and pastries.
Other standards include a huge selection of fresh
produce and thousands of imported Italian groceries.
In addition, it features Eataly's first salad and juice
bars. A circular wine and coffee bar greets people as
they enter, because every worthwhile shopping trip
should start with a drink already in hand.
New York's "theme" is bread, symbolizing the
staple's universal appeal and ability to connect people around the world. It's apparent when you enter
the store, where you are greeted with a display table
piled high with artisanal breads.
Beyond the immense amount of retail items and
quicker food options, there are four higher-end restaurants inside. Domenico Ponti, director of design
and construction for Eataly, says the restaurants are
situated around the perimeter of the main space.
↑ Tasty meats and
spices cure from
above.
↓ At Eataly Boston,
cheesemongers give
patrons up-close
mozzarella-making
demonstrations.
Table of Contents for the Digital Edition of design:retail - August 2017
design:retail - August 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Before & After
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Eataly
The Kitchens
Soriana
Products
Backstory
design:retail - August 2017 - Intro
design:retail - August 2017 - CT1
design:retail - August 2017 - CT2
design:retail - August 2017 - design:retail - August 2017
design:retail - August 2017 - Cover2
design:retail - August 2017 - 1
design:retail - August 2017 - Contents
design:retail - August 2017 - 3
design:retail - August 2017 - 4
design:retail - August 2017 - 5
design:retail - August 2017 - Editor’s Note
design:retail - August 2017 - 7
design:retail - August 2017 - On Trend
design:retail - August 2017 - 9
design:retail - August 2017 - We Love This!
design:retail - August 2017 - 11
design:retail - August 2017 - 12
design:retail - August 2017 - 13
design:retail - August 2017 - 14
design:retail - August 2017 - 15
design:retail - August 2017 - 16
design:retail - August 2017 - 17
design:retail - August 2017 - Designer Picks
design:retail - August 2017 - 19
design:retail - August 2017 - Before & After
design:retail - August 2017 - 21
design:retail - August 2017 - Have You Heard?
design:retail - August 2017 - 23
design:retail - August 2017 - Perspectives
design:retail - August 2017 - 25
design:retail - August 2017 - The Visual Eye
design:retail - August 2017 - 27
design:retail - August 2017 - Style Made Simple
design:retail - August 2017 - 29
design:retail - August 2017 - Eataly
design:retail - August 2017 - 31
design:retail - August 2017 - 32
design:retail - August 2017 - 33
design:retail - August 2017 - 34
design:retail - August 2017 - 35
design:retail - August 2017 - 36
design:retail - August 2017 - 37
design:retail - August 2017 - The Kitchens
design:retail - August 2017 - 39
design:retail - August 2017 - 40
design:retail - August 2017 - 41
design:retail - August 2017 - 42
design:retail - August 2017 - 43
design:retail - August 2017 - Soriana
design:retail - August 2017 - 45
design:retail - August 2017 - 46
design:retail - August 2017 - 47
design:retail - August 2017 - 48
design:retail - August 2017 - 49
design:retail - August 2017 - 50
design:retail - August 2017 - 51
design:retail - August 2017 - Products
design:retail - August 2017 - 53
design:retail - August 2017 - 54
design:retail - August 2017 - 55
design:retail - August 2017 - Backstory
design:retail - August 2017 - Cover3
design:retail - August 2017 - Cover4
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