design:retail - August 2017 - 49
049
One of the key components of the new store
concept was the integration of a 5,000-sq.-ft. food
hall. "It is something new to the experience inside
the store and a unique feature that is [the] first of
its kind in Mexico," Charrissesin describes. "There
are nine stations, thus its name 'Avenida Nueve,'
serving everything from tacos and ceviche to
international items, such as pasta and sushi, at an
affordable price." The food hall seats approximately
200 to 300 people and has been well received by
workers and families alike, Charrissesin adds.
The team took the opportunity to integrate the
concept of theater into key departments, as well
as bring attention to particular product areas. This
was achieved by identifying rooms for areas such
as cheese, bakery, wine, etc.-rooms with character
and intimacy that set the stage for experiencing
that category. The cheese department includes
"La Fabrica de Queso," where customers are entertained by views of the cheesemaking process.
While beer and spirits continue to be successful
areas of the store, attention is now being directed
to the ample wine selection, including a significant
number of South American and Mexican wines.
An interactive digital sommelier assists customers
in navigating the aisles and then invites them to
taste and purchase. In addition to the elevated wine
"The design is
choreographed
so that every
venue becomes a
stopping point."
- NATHAN CHARRISSESIN, D L ENGLISH DESIGN
offering, customers also have the opportunity to
refill beer growlers.
Featured entry points into the space include
the food hall and the fresh food focus, as well as
another entrance that directs attention to general
merchandise with a newly designed beauty department and a repositioning of the electronics area. A
boutique approach was taken to the design of these
areas to make each a distinctive shopping experience.
A clear main aisle connects these entrance
points and easily directs customers through the
entire store layout. Defined avenues and rooms, as
well as flooring, lighting and ceiling changes, help
direct people to different destinations. The team
positioned spaces like the pharmacy deep enough
within the footprint to provide shoppers easy
access yet expose them to other items.
"The design is choreographed so that every venue becomes a stopping point," Charrissesin says.
"The store is quite large, so we created a legibility to
the design for customers to navigate the space with
ease and fluidity."
Color, texture and light enhance the carefully
considered floorplan to achieve character from one
area to the next. Bright colors, including the logo
hues, bold signage and familiar geometric patterns,
such as latticework, enhance the architecture to
Table of Contents for the Digital Edition of design:retail - August 2017
design:retail - August 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Before & After
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Eataly
The Kitchens
Soriana
Products
Backstory
design:retail - August 2017 - Intro
design:retail - August 2017 - CT1
design:retail - August 2017 - CT2
design:retail - August 2017 - design:retail - August 2017
design:retail - August 2017 - Cover2
design:retail - August 2017 - 1
design:retail - August 2017 - Contents
design:retail - August 2017 - 3
design:retail - August 2017 - 4
design:retail - August 2017 - 5
design:retail - August 2017 - Editor’s Note
design:retail - August 2017 - 7
design:retail - August 2017 - On Trend
design:retail - August 2017 - 9
design:retail - August 2017 - We Love This!
design:retail - August 2017 - 11
design:retail - August 2017 - 12
design:retail - August 2017 - 13
design:retail - August 2017 - 14
design:retail - August 2017 - 15
design:retail - August 2017 - 16
design:retail - August 2017 - 17
design:retail - August 2017 - Designer Picks
design:retail - August 2017 - 19
design:retail - August 2017 - Before & After
design:retail - August 2017 - 21
design:retail - August 2017 - Have You Heard?
design:retail - August 2017 - 23
design:retail - August 2017 - Perspectives
design:retail - August 2017 - 25
design:retail - August 2017 - The Visual Eye
design:retail - August 2017 - 27
design:retail - August 2017 - Style Made Simple
design:retail - August 2017 - 29
design:retail - August 2017 - Eataly
design:retail - August 2017 - 31
design:retail - August 2017 - 32
design:retail - August 2017 - 33
design:retail - August 2017 - 34
design:retail - August 2017 - 35
design:retail - August 2017 - 36
design:retail - August 2017 - 37
design:retail - August 2017 - The Kitchens
design:retail - August 2017 - 39
design:retail - August 2017 - 40
design:retail - August 2017 - 41
design:retail - August 2017 - 42
design:retail - August 2017 - 43
design:retail - August 2017 - Soriana
design:retail - August 2017 - 45
design:retail - August 2017 - 46
design:retail - August 2017 - 47
design:retail - August 2017 - 48
design:retail - August 2017 - 49
design:retail - August 2017 - 50
design:retail - August 2017 - 51
design:retail - August 2017 - Products
design:retail - August 2017 - 53
design:retail - August 2017 - 54
design:retail - August 2017 - 55
design:retail - August 2017 - Backstory
design:retail - August 2017 - Cover3
design:retail - August 2017 - Cover4
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