design:retail - September 2017 - 16
we love this!
016
A DRIVING FORCE
P
ORSCHE IS MORE than just an automobile, it's an experience; one that delivers
an emotional connection to its product.
This past April, on the picturesque
Island of Sylt in northern Germany,
Porsche unveiled an aesthetically modern "showroom of the future" intended to encapsulate the
brand's core values-innovation, performance and
design, in harmony with function, tradition and
everyday usability. "The idea was to create a tactile,
hands-on experience that re-creates the feeling
of a Porsche interior: exclusive and functional,"
explains Christina Koepf, partner and interior
design direction, Designliga, the firm that was the
designated driver of the concept.
Porsche Auf Sylt is meant to serve as a concierge to the brand, a place that is welcoming, and
SEPTEMBER 2017
DESIGNRETAILONLINE.COM
one that reflects both the mindset and the lifestyle that Porsche embodies. The approximately
3,800-sq.-ft. space is intimate and personal, with
modular furnishings and a comfortable lounge
area. "The materials used for the furnishings-
walnut, glass, stainless steel-[evoke] a warm and
purist atmosphere by combining luxury and function," Koepf says.
Technology is employed to complement the
GLOBALSHOP.ORG
personal interaction between customer and product. "The personal sales pitch process involves a
sophisticated interplay of digital technology and
sensuous hands-on experience," notes Koepf,
referring to an augmented reality application and
virtual reality experience.
Three space modules-exhibition, reception and
configuration-comprise the showroom's layout.
The sales and the lounge areas are decentralized
and invite visitors to explore both floors, Koepf
explains. This modular layout allows for several
types of customers and journeys, reducing barriers
as a means of building personal relationships with
all types of visitors, she adds.
The Porsche Auf Sylt showroom is a joy ride
toward the brand experience. Buckle up.
- Hilary Daninhirsch
Photos courtesy of DESIGNLIGA - BUREAU FOR VISUAL COMMUNICATION AND INTERIOR DESIGN
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - September 2017
design:retail - September 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
How’d They Do That?
Have You Heard?
Perspectives
Ask Judy
Shopping with Paco
2017 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Products
Backstory
design:retail - September 2017 - Intro
design:retail - September 2017 - CT1
design:retail - September 2017 - CT2
design:retail - September 2017 - design:retail - September 2017
design:retail - September 2017 - Cover2
design:retail - September 2017 - 1
design:retail - September 2017 - 1A
design:retail - September 2017 - 1B
design:retail - September 2017 - 2
design:retail - September 2017 - 3
design:retail - September 2017 - Contents
design:retail - September 2017 - 5
design:retail - September 2017 - 6
design:retail - September 2017 - 7
design:retail - September 2017 - Editor’s Note
design:retail - September 2017 - 9
design:retail - September 2017 - GlobalShop Talk
design:retail - September 2017 - 11
design:retail - September 2017 - On Trend
design:retail - September 2017 - 13
design:retail - September 2017 - We Love This!
design:retail - September 2017 - 15
design:retail - September 2017 - 16
design:retail - September 2017 - 17
design:retail - September 2017 - Designer Picks
design:retail - September 2017 - 19
design:retail - September 2017 - Clicks & Mortar
design:retail - September 2017 - 21
design:retail - September 2017 - Postcard
design:retail - September 2017 - 23
design:retail - September 2017 - Mingle
design:retail - September 2017 - 25
design:retail - September 2017 - 26
design:retail - September 2017 - 27
design:retail - September 2017 - How’d They Do That?
design:retail - September 2017 - 29
design:retail - September 2017 - Have You Heard?
design:retail - September 2017 - 31
design:retail - September 2017 - Perspectives
design:retail - September 2017 - 33
design:retail - September 2017 - Ask Judy
design:retail - September 2017 - 35
design:retail - September 2017 - Shopping with Paco
design:retail - September 2017 - 37
design:retail - September 2017 - 2017 Portfolio Awards
design:retail - September 2017 - 39
design:retail - September 2017 - Retail Design Luminaries
design:retail - September 2017 - 41
design:retail - September 2017 - 42
design:retail - September 2017 - 43
design:retail - September 2017 - 44
design:retail - September 2017 - 45
design:retail - September 2017 - Retail Design Infl uencers
design:retail - September 2017 - 47
design:retail - September 2017 - 48
design:retail - September 2017 - 49
design:retail - September 2017 - 50
design:retail - September 2017 - 51
design:retail - September 2017 - 52
design:retail - September 2017 - 53
design:retail - September 2017 - 54
design:retail - September 2017 - 55
design:retail - September 2017 - Retailer of the Year
design:retail - September 2017 - 57
design:retail - September 2017 - Best Store Designs of the Year
design:retail - September 2017 - 59
design:retail - September 2017 - 60
design:retail - September 2017 - 61
design:retail - September 2017 - 62
design:retail - September 2017 - 63
design:retail - September 2017 - 64
design:retail - September 2017 - T1
design:retail - September 2017 - T2
design:retail - September 2017 - T3
design:retail - September 2017 - T4
design:retail - September 2017 - T5
design:retail - September 2017 - T6
design:retail - September 2017 - T7
design:retail - September 2017 - T8
design:retail - September 2017 - T9
design:retail - September 2017 - T10
design:retail - September 2017 - 65
design:retail - September 2017 - 66
design:retail - September 2017 - 67
design:retail - September 2017 - Design Firms of the Year
design:retail - September 2017 - 69
design:retail - September 2017 - 70
design:retail - September 2017 - 71
design:retail - September 2017 - 72
design:retail - September 2017 - 73
design:retail - September 2017 - 74
design:retail - September 2017 - 75
design:retail - September 2017 - Best Visual Merchandising Programs
design:retail - September 2017 - 77
design:retail - September 2017 - 78
design:retail - September 2017 - 79
design:retail - September 2017 - 80
design:retail - September 2017 - 81
design:retail - September 2017 - 82
design:retail - September 2017 - 83
design:retail - September 2017 - Retail Superlatives
design:retail - September 2017 - 85
design:retail - September 2017 - 86
design:retail - September 2017 - 87
design:retail - September 2017 - 88
design:retail - September 2017 - 89
design:retail - September 2017 - 90
design:retail - September 2017 - 91
design:retail - September 2017 - 92
design:retail - September 2017 - 93
design:retail - September 2017 - Products
design:retail - September 2017 - 95
design:retail - September 2017 - 96
design:retail - September 2017 - 97
design:retail - September 2017 - 98
design:retail - September 2017 - 99
design:retail - September 2017 - 100
design:retail - September 2017 - 101
design:retail - September 2017 - 102
design:retail - September 2017 - 103
design:retail - September 2017 - Backstory
design:retail - September 2017 - Cover3
design:retail - September 2017 - Cover4
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