design:retail - September 2017 - 20

clicks & mortar

020

AUGMENTED IN-STORE

S

HOPPING FOR A DIY project just got
easier-and a whole lot cooler-thanks
to an in-store navigation app from the
in-house Innovation Lab of Mooresville,
N.C.-based Lowe's Cos. Inc. The homeimprovement retailer's new app uses augmented
reality (AR) technologies with indoor mapping to
help customers easily explore their shopping options.
The Lowe's Innovation Lab wanted to focus on a
solution to help boost positive shopping experiences
for both its customers and employees. In particular,
it noticed that customers wanted to complete a home
improvement project, but couldn't visualize the outcome, therefore leaving the project incomplete.
This led to the creation of Lowe's Vision: In-Store
Navigation. "[The] app fits into our goal of helping customers feel confident and provides them

with the tools they need to complete their projects
confidently," says Kyle Nel, executive director of
Lowe's Innovation Labs.
Lowe's partnered with Google's AR technology,
Tango, to create the app. Bringing spatial perception to
the smartphone, it enables the user to measure spaces
and visualize how products will look in their home.
Users with Tango-enabled smartphones can
download the app, search for products, create a
shopping list and help locate specific products.
Finding products in the store then gets easier, as a
Tango-enabled device uses computer vision and
spatial memory to detect position in the real world,
allowing customer to follow turn-by-turn directions
that appear in front of them like digital breadcrumbs
in AR, guiding them in the most efficient route.
The app launched in April and is now piloting in
two Lowe's stores: Sunnyvale, Calif., and Lynwood,
Wash. Keep those breadcrumbs coming!
- Lauren Bartlett
Photo courtesy of LOWE'S

SEPTEMBER 2017

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

Photo courtesy of NAME HERE Illustration by NAME HERE Photo by NAME HERE


http://www.canadasbeststorefixtures.com http://www.canadasbeststorefixtures.com

Table of Contents for the Digital Edition of design:retail - September 2017

design:retail - September 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
How’d They Do That?
Have You Heard?
Perspectives
Ask Judy
Shopping with Paco
2017 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Products
Backstory
design:retail - September 2017 - Intro
design:retail - September 2017 - CT1
design:retail - September 2017 - CT2
design:retail - September 2017 - design:retail - September 2017
design:retail - September 2017 - Cover2
design:retail - September 2017 - 1
design:retail - September 2017 - 1A
design:retail - September 2017 - 1B
design:retail - September 2017 - 2
design:retail - September 2017 - 3
design:retail - September 2017 - Contents
design:retail - September 2017 - 5
design:retail - September 2017 - 6
design:retail - September 2017 - 7
design:retail - September 2017 - Editor’s Note
design:retail - September 2017 - 9
design:retail - September 2017 - GlobalShop Talk
design:retail - September 2017 - 11
design:retail - September 2017 - On Trend
design:retail - September 2017 - 13
design:retail - September 2017 - We Love This!
design:retail - September 2017 - 15
design:retail - September 2017 - 16
design:retail - September 2017 - 17
design:retail - September 2017 - Designer Picks
design:retail - September 2017 - 19
design:retail - September 2017 - Clicks & Mortar
design:retail - September 2017 - 21
design:retail - September 2017 - Postcard
design:retail - September 2017 - 23
design:retail - September 2017 - Mingle
design:retail - September 2017 - 25
design:retail - September 2017 - 26
design:retail - September 2017 - 27
design:retail - September 2017 - How’d They Do That?
design:retail - September 2017 - 29
design:retail - September 2017 - Have You Heard?
design:retail - September 2017 - 31
design:retail - September 2017 - Perspectives
design:retail - September 2017 - 33
design:retail - September 2017 - Ask Judy
design:retail - September 2017 - 35
design:retail - September 2017 - Shopping with Paco
design:retail - September 2017 - 37
design:retail - September 2017 - 2017 Portfolio Awards
design:retail - September 2017 - 39
design:retail - September 2017 - Retail Design Luminaries
design:retail - September 2017 - 41
design:retail - September 2017 - 42
design:retail - September 2017 - 43
design:retail - September 2017 - 44
design:retail - September 2017 - 45
design:retail - September 2017 - Retail Design Infl uencers
design:retail - September 2017 - 47
design:retail - September 2017 - 48
design:retail - September 2017 - 49
design:retail - September 2017 - 50
design:retail - September 2017 - 51
design:retail - September 2017 - 52
design:retail - September 2017 - 53
design:retail - September 2017 - 54
design:retail - September 2017 - 55
design:retail - September 2017 - Retailer of the Year
design:retail - September 2017 - 57
design:retail - September 2017 - Best Store Designs of the Year
design:retail - September 2017 - 59
design:retail - September 2017 - 60
design:retail - September 2017 - 61
design:retail - September 2017 - 62
design:retail - September 2017 - 63
design:retail - September 2017 - 64
design:retail - September 2017 - T1
design:retail - September 2017 - T2
design:retail - September 2017 - T3
design:retail - September 2017 - T4
design:retail - September 2017 - T5
design:retail - September 2017 - T6
design:retail - September 2017 - T7
design:retail - September 2017 - T8
design:retail - September 2017 - T9
design:retail - September 2017 - T10
design:retail - September 2017 - 65
design:retail - September 2017 - 66
design:retail - September 2017 - 67
design:retail - September 2017 - Design Firms of the Year
design:retail - September 2017 - 69
design:retail - September 2017 - 70
design:retail - September 2017 - 71
design:retail - September 2017 - 72
design:retail - September 2017 - 73
design:retail - September 2017 - 74
design:retail - September 2017 - 75
design:retail - September 2017 - Best Visual Merchandising Programs
design:retail - September 2017 - 77
design:retail - September 2017 - 78
design:retail - September 2017 - 79
design:retail - September 2017 - 80
design:retail - September 2017 - 81
design:retail - September 2017 - 82
design:retail - September 2017 - 83
design:retail - September 2017 - Retail Superlatives
design:retail - September 2017 - 85
design:retail - September 2017 - 86
design:retail - September 2017 - 87
design:retail - September 2017 - 88
design:retail - September 2017 - 89
design:retail - September 2017 - 90
design:retail - September 2017 - 91
design:retail - September 2017 - 92
design:retail - September 2017 - 93
design:retail - September 2017 - Products
design:retail - September 2017 - 95
design:retail - September 2017 - 96
design:retail - September 2017 - 97
design:retail - September 2017 - 98
design:retail - September 2017 - 99
design:retail - September 2017 - 100
design:retail - September 2017 - 101
design:retail - September 2017 - 102
design:retail - September 2017 - 103
design:retail - September 2017 - Backstory
design:retail - September 2017 - Cover3
design:retail - September 2017 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
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https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
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