065 YETI Austin, Texas YETI is the leading premium cooler and drinkware brand, but its flagship store in Austin, Texas, represents much more than just its bestselling items. Interior architecture and retail design firm lauckgroup captured the soul of the company by building a convergence of the company's lifestyle in an 8,000-sq.-ft. flagship set among an urban setting that captures both the idea of craft and the local community. The design team achieved this by mixing the best of a retail store with an event space, showcasing live entertainment, an indoor/outdoor bar, product customization station, iconic outdoor-themed installations and an array of YETI's historical artifacts. Photo by CASEY DUNN PHOTOGRAPHY