A D V E R T I S E M E N T Tower of Power A Destination Department Store Aims High with B+N's Electrified System 1224 The 35-ft.-high, 10-ft.-wide center elevator column is the highlight at El Palacio de Hierro's flagship department store in Querétaro, Mexico. The 300,000-sq.-ft. luxury retail space clads their central atrium tower with Electrified System 1224. Not only does System 1224 provide an easy installation-due to the modular aspect of its parts-it also allows the entire vertical display to be powered for plug-and-play LED illumination. The steel panels change their skin often with magnetic graphics, and each panel is outfitted with a single B+N Pog System insert for merchandising. Ease of installation for various promotions Another requirement: a 24-in.-deep was a paramount reason for choosing System 1224 for this show-stopping presentation. cantilevered shelf, strong enough to hold two mannequins safely, no matter how high up they are placed. That is how solid this system is. Achieving new luxury retail heights, El Palacio de Hierro's flagship store embodies the 125-year-old retailer's tailoring to ultra-high-net-worth consumers. B N I N D. C O Mhttp://www.BNIND.COM