design:retail - October 2017 - 35

bookshelves to the unique merchandising elevations, etc.," says Paul Filek, managing partner
with Burdifilek.
The lighting strategy provides the finishing
touch to the retail journey. Fixtures were selected
to provide focus to the light in order to direct it to
walls and table surfaces. This creates a warm and
dramatic effect within the large open space. Providing warmth within each zone was important to
achieving the feeling of being in a room within a
home. Special attention was paid to the color rendition of the light on the books and how that may
change from season to season.
Technology also was integrated to support the
experience. There are specialty kiosks to aid shopping, as well as digital displays that highlight a zone
or product, or even provide an art installation.
"We are first and foremost a bookstore that is
punctuated by great storytelling and inspired moments," Hope says. "We focused on amplifying

the essence of various merchandise categories to
evoke a mood and a sense of place. Combined with
a soothing palette of colors and materials, and a
controlled but leisurely procession throughout
the entire store, we aimed to be a retailer where
a process of discovery is very much part of how a
customer experiences our brand. We seem to have
succeeded. We are seeing significant and sustained
sales growths where these ideas have been put
into play."
As a whole, the final Indigo design offers a little
bit of everything, something for all ages and design
sensibilities, Filek adds. "Future bookstores need
to offer more than just books," he says. "What this
bookstore is doing really well-and it's not only
about design-is that they have created a platform
to make the book shop a meeting place where
the community can come together with special
events, gather knowledge and experience different
product lines."

PROJECT FILE
Indigo

Sherway Gardens, Toronto

FLOORING

Stone Tile, J+J Flooring Group,
Mondo Contract Flooring
SURFACING

RETAILER

Indigo Books and Music
CONTRACT DESIGN FIRM

Burdifilek

Wanderosa, Abet Laminati, Ciot
SIGNAGE/GRAPHICS

Roberts Signs and Awnings,
Superstructure, UB Signs
PAINT

GENERAL CONTRACTOR

Benjamin Moore

APM Construction Services Inc.

METALS

CONSULTANTS/ENGINEERS

Tiger Drylac

The Mitchell Partnership,
Hammerschlag + Joffe Inc.,
Exp Services Inc., Marcel Dion
Lighting, Sereca

SOUND SYSTEMS

Sound Products
TECHNOLOGY

Christie

STORE FIXTURES/MILLWORK

Provincial Store Fixtures Inc.
LIGHTING

Sistemalux

Information in the project file is
provided by the retailer and/or
design firm.



Table of Contents for the Digital Edition of design:retail - October 2017

design:retail - October 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Postcard
Have You Heard?
Mingle
Perspectives
The Visual Eye
Style Made Simple
Indigo
Capital One
Retail Industry Survey 2017
Products
Backstory
design:retail - October 2017 - Intro
design:retail - October 2017 - design:retail - October 2017
design:retail - October 2017 - Cover2
design:retail - October 2017 - 1
design:retail - October 2017 - 2
design:retail - October 2017 - 3
design:retail - October 2017 - Contents
design:retail - October 2017 - 5
design:retail - October 2017 - 6
design:retail - October 2017 - 7
design:retail - October 2017 - Editor’s Note
design:retail - October 2017 - 9
design:retail - October 2017 - GlobalShop Talk
design:retail - October 2017 - 11
design:retail - October 2017 - On Trend
design:retail - October 2017 - 13
design:retail - October 2017 - 14
design:retail - October 2017 - 15
design:retail - October 2017 - We Love This!
design:retail - October 2017 - 17
design:retail - October 2017 - Designer Picks
design:retail - October 2017 - 19
design:retail - October 2017 - Postcard
design:retail - October 2017 - 21
design:retail - October 2017 - Have You Heard?
design:retail - October 2017 - Mingle
design:retail - October 2017 - Perspectives
design:retail - October 2017 - 25
design:retail - October 2017 - The Visual Eye
design:retail - October 2017 - 27
design:retail - October 2017 - Style Made Simple
design:retail - October 2017 - 29
design:retail - October 2017 - Indigo
design:retail - October 2017 - 31
design:retail - October 2017 - 32
design:retail - October 2017 - 33
design:retail - October 2017 - 34
design:retail - October 2017 - 35
design:retail - October 2017 - Capital One
design:retail - October 2017 - 37
design:retail - October 2017 - 38
design:retail - October 2017 - 39
design:retail - October 2017 - 40
design:retail - October 2017 - 41
design:retail - October 2017 - Retail Industry Survey 2017
design:retail - October 2017 - 43
design:retail - October 2017 - 44
design:retail - October 2017 - 45
design:retail - October 2017 - 46
design:retail - October 2017 - 47
design:retail - October 2017 - 48
design:retail - October 2017 - 49
design:retail - October 2017 - 50
design:retail - October 2017 - 51
design:retail - October 2017 - Products
design:retail - October 2017 - 53
design:retail - October 2017 - 54
design:retail - October 2017 - 55
design:retail - October 2017 - Backstory
design:retail - October 2017 - Cover3
design:retail - October 2017 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com