design:retail - October 2017 - 40
040
A dynamic LED wall serves as a signature design
element and dramatic detail that creates impact on
the exterior and interior. The colorful display begins at the corner ATM wall and continues up the
same plane to the second level, where it transitions
into the ceiling and then extends out of the building creating an exterior eyebrow. "Standing outside,
you can see the dynamic LED display changing with
visually stunning graphics," Gunter says. "We deliberately did not use marketing messages in this
display. It is an ever-changing wash of color that is
visually challenging and exciting."
The staircase design and LED display direct attention upstairs to the more traditional functions
of the bank. This upper floor plays off the groundlevel Peet's coffeehouse vibe with areas to hang out
and use Wi-Fi, not just typical bank functions. A
OCTOBER 2017
DESIGNRETAILONLINE.COM
long community table with tablets allows people
to connect with staff. Multiple seating areas-such
as two-top booths, a quiet lounge area overlooking Union Square and semi-private spaces with
barn doors-provide options for interactions. Staff
and customers can grab a tablet and go to any area
where they feel most comfortable for one-on-one
consulting. The teller line is also located in this area
for those ready to complete basic transactions.
"From advice on bank accounts to getting help to
apply for a loan, our Union Square flagship branch
location is not just a bank. It's an innovative space
where you can experience a new way of banking,"
Fowler says.
The lower level serves as an employee-focused
area, with conferencing space and a training facility.
A variety of workspaces support user comfort, and
GLOBALSHOP.ORG
flexibility is addressed with an operable wall that
can divide the area for multiple uses. Nooks with
barn doors and upholstered niches are popular options for comfortable work and meeting spaces.
The material and finish palette offers a neutral
background with a variety of wood species. The
light wood tones were combined with a generous
use of white. White or charcoal gray were used
on the ceilings where appropriate to enhance the
volume of each floor. A playful use of woodgrains
serves as a backdrop against which the Capital One
brand hues of blue, red and yellow add pops of color to the space. The brand colors are sprinkled in as
furniture finishes, upholstery in the niches, accent
walls and details such as contrasting stitching.
The flooring specifications were varied based
on the best use for traffic and circulation. A long,
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http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - October 2017
design:retail - October 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Postcard
Have You Heard?
Mingle
Perspectives
The Visual Eye
Style Made Simple
Indigo
Capital One
Retail Industry Survey 2017
Products
Backstory
design:retail - October 2017 - Intro
design:retail - October 2017 - design:retail - October 2017
design:retail - October 2017 - Cover2
design:retail - October 2017 - 1
design:retail - October 2017 - 2
design:retail - October 2017 - 3
design:retail - October 2017 - Contents
design:retail - October 2017 - 5
design:retail - October 2017 - 6
design:retail - October 2017 - 7
design:retail - October 2017 - Editor’s Note
design:retail - October 2017 - 9
design:retail - October 2017 - GlobalShop Talk
design:retail - October 2017 - 11
design:retail - October 2017 - On Trend
design:retail - October 2017 - 13
design:retail - October 2017 - 14
design:retail - October 2017 - 15
design:retail - October 2017 - We Love This!
design:retail - October 2017 - 17
design:retail - October 2017 - Designer Picks
design:retail - October 2017 - 19
design:retail - October 2017 - Postcard
design:retail - October 2017 - 21
design:retail - October 2017 - Have You Heard?
design:retail - October 2017 - Mingle
design:retail - October 2017 - Perspectives
design:retail - October 2017 - 25
design:retail - October 2017 - The Visual Eye
design:retail - October 2017 - 27
design:retail - October 2017 - Style Made Simple
design:retail - October 2017 - 29
design:retail - October 2017 - Indigo
design:retail - October 2017 - 31
design:retail - October 2017 - 32
design:retail - October 2017 - 33
design:retail - October 2017 - 34
design:retail - October 2017 - 35
design:retail - October 2017 - Capital One
design:retail - October 2017 - 37
design:retail - October 2017 - 38
design:retail - October 2017 - 39
design:retail - October 2017 - 40
design:retail - October 2017 - 41
design:retail - October 2017 - Retail Industry Survey 2017
design:retail - October 2017 - 43
design:retail - October 2017 - 44
design:retail - October 2017 - 45
design:retail - October 2017 - 46
design:retail - October 2017 - 47
design:retail - October 2017 - 48
design:retail - October 2017 - 49
design:retail - October 2017 - 50
design:retail - October 2017 - 51
design:retail - October 2017 - Products
design:retail - October 2017 - 53
design:retail - October 2017 - 54
design:retail - October 2017 - 55
design:retail - October 2017 - Backstory
design:retail - October 2017 - Cover3
design:retail - October 2017 - Cover4
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