design:retail - October 2017 - 44

044

* More universal displays that work for more of our products * Being more
thoughtful/strategic to the client-ask in the early stages of courtship * Better
customer service, easier to shop, improved visual * Brick-and-mortar retail is

How many stores has your company
REMODELED/RENOVATED in 2017?

evolving to be more about the in-store experience. What can you do to get
shoppers to come in store as opposed to buying online? Finding brands with
a "story" (makers, etc.). Changing spaces (pop-ups within). We are currently
exploring all of this as we design our next concept store * Buy online pick up
in stores * Continue to become more flexible and multipurpose. Adaptability

53.6%

works for everyone * Cross-discipline approach to design. Diversifying the
markets that we are working in. Exploring design-build options. Developing a
fast prototype process * Departmental reinventions as opposed to full-store
renovations * Digital integration in brick-and-mortar stores to erase transactional friction. More inclusive social retail spaces * Even more experiential,
more inclusion of interactive displays aligning with marketing and product
offerings * Exploring competition from online retailers and ideas that might
bring shoppers back to the stores * Focused more on younger target groups by
using relevant lifestyle imagery and simpler/to-the-point messaging. Changes have worked reasonably well * Increased use of visualization software
* Large strides in romancing sales floors back into themed wow experiences.
Whether revisiting the past with vintage approaches to merchandising, to
insanely interactive techniques between the customer and the product are
the goals * Mobile POS, reinventing brand strategies and messaging within
built store environment; more experience-focused design * More agile, flexible, quicker-to-market solutions have been successful * More eye-catching
visual aids. When people do get out to the store and not shopping online, the
need to capture their attention and get them in the store is now needed more

15.5%

than ever. Create an experience for the customer to want to frequent your loca10%

tion * Research and behavioral/cognitive science implemented as part of the
design research to better understand consumers and their needs * Smaller

9.1%

footprint with emphasis toward Millennials and "digital" age groups * Visual

7.3%

merchandising analytics * We implemented a more versatile layout to "fit" in
3.6%

more challenging locations * Update or redesign to many of our brands
0.9%

None 1-25 26-50

OCTOBER 2017

51100

101250

251500

DESIGNRETAILONLINE.COM

More
than
500

GLOBALSHOP.ORG

to make each brand more cohesive, have its own personality and deliver a
consistent experience * We absolutely do more specialty projects rather than
full-store remodel to optimize maximum impact visually and productivity.
http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - October 2017
