design:retail - November/December 2017 - 16
designer picks
016
Branded
Transactions
LYN M. FALK
OWNER/PRESIDENT
RETAILWORKS INC.
lfalk@retailworksinc.com
@retailworksinc
T
HE TRANSACTION COUNTER marks the final
point in your customers' sales journey before they
walk out the door. Therefore, it's crucial that this
counter leaves a positive lasting impression, and keeps
your brand at the forefront of the consumer's mind. A successfully designed checkout counter is attention-getting
and provides an engaging experience. Here are some examples of how the design of a transaction counter can
make a difference.
Attention-Getting
Focal Points
The transaction counter should serve as an easily identified focal
point in your store. Make it stand out by fashioning an accent wall
behind it-whether it's a bold pop of color or unique texture. Hang
track lighting, pendants or chandeliers to bring a brighter light level
to this area.
Fun Finishes
Always consider materials and textures that reflect your brand. The
look and style of the counter should complement the personality
and theme of your business. Counter façades can be constructed
using a variety of finishes, both 2-D and 3-D. Get creative!
Bold Branding
Brand your checkout counter by prominently showcasing your logo
either above, behind or on top of your counter. Choose colors and
finishes that evoke your brand, and display takeaways such as
business cards, brochures or cards with your social media handles.
Clear, Concise Signage
Well designed signage can help people navigate their purchase
experience, whether it's distinguishing between the service and
checkout areas, instructing customers where to begin a line or
explaining your return policy. Incorporate colors and fonts that are
consistent with the rest of your store's signage.
Engaging Impulse Buys
Squeeze in a last-minute sale by incorporating a display of impulse
buys on or near your transaction counter. Remember that less is
more-avoid over-cluttering by limiting the display to no more than
three product lines. If you have multiple items, coordinate the
containers in which they are housed. You will be amazed how this
will increase purchases.
LYN M. FALK, A CONSUMER BEHAVIOR SPECIALIST AND REGISTERED RETAIL
DESIGNER, IS THE OWNER/PRESIDENT OF RETAILWORKS INC., A COMMERCIAL
INTERIOR DESIGN AND BRANDING FIRM LOCATED IN MILWAUKEE. HER
PORTFOLIO INCLUDES COMMERCIAL INTERIOR DESIGN, DISPLAY, MARKETING
AND BRANDING, AND MAIN STREET REVITALIZATION WORK.
NOVEMBER/DECEMBER 2017
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
Photos courtesy of RETAILWORKS INC.
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - November/December 2017
design:retail - November/December 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Have You Heard?
Mingle
Ask Judy
Shopping With Paco
30 Brand to Watch
Buyers’ Guide
Company Listing
Product Category Index
Product Category Listing
Backstory
design:retail - November/December 2017 - Intro
design:retail - November/December 2017 - CT1
design:retail - November/December 2017 - CT2
design:retail - November/December 2017 - design:retail - November/December 2017
design:retail - November/December 2017 - Cover2
design:retail - November/December 2017 - 1
design:retail - November/December 2017 - Contents
design:retail - November/December 2017 - 3
design:retail - November/December 2017 - 4
design:retail - November/December 2017 - 5
design:retail - November/December 2017 - Editor’s Note
design:retail - November/December 2017 - 7
design:retail - November/December 2017 - GlobalShop Talk
design:retail - November/December 2017 - 9
design:retail - November/December 2017 - On Trend
design:retail - November/December 2017 - 11
design:retail - November/December 2017 - We Love This!
design:retail - November/December 2017 - 13
design:retail - November/December 2017 - 14
design:retail - November/December 2017 - 15
design:retail - November/December 2017 - Designer Picks
design:retail - November/December 2017 - 17
design:retail - November/December 2017 - Have You Heard?
design:retail - November/December 2017 - 19
design:retail - November/December 2017 - 20
design:retail - November/December 2017 - 21
design:retail - November/December 2017 - Mingle
design:retail - November/December 2017 - 23
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design:retail - November/December 2017 - 29
design:retail - November/December 2017 - Ask Judy
design:retail - November/December 2017 - 31
design:retail - November/December 2017 - Shopping With Paco
design:retail - November/December 2017 - 33
design:retail - November/December 2017 - 30 Brand to Watch
design:retail - November/December 2017 - 35
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design:retail - November/December 2017 - 43
design:retail - November/December 2017 - Buyers’ Guide
design:retail - November/December 2017 - Company Listing
design:retail - November/December 2017 - 46
design:retail - November/December 2017 - 47
design:retail - November/December 2017 - 48
design:retail - November/December 2017 - OCover1
design:retail - November/December 2017 - OCover2
design:retail - November/December 2017 - O1
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design:retail - November/December 2017 - OCover3
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design:retail - November/December 2017 - 106
design:retail - November/December 2017 - Product Category Index
design:retail - November/December 2017 - 108
design:retail - November/December 2017 - 109
design:retail - November/December 2017 - Product Category Listing
design:retail - November/December 2017 - 111
design:retail - November/December 2017 - 112
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design:retail - November/December 2017 - Backstory
design:retail - November/December 2017 - Cover3
design:retail - November/December 2017 - Cover4
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