design:retail - November/December 2017 - 36

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Tru by Hilton

ilton knows success today depends on delivering an authentic experience, and that is
exactly what its Tru brand is all about. Say hello to a brand new hotel experience that's
vibrant, affordable and young-at-heart; familiar, yet unexpected. From smaller rooms
with more efficient storage to larger bathrooms (with more counter space...yay!), comfy beds
and bigger TVs. More lobby space for work and entertainment enhance the communal feel
with perks such as free, fast Wi-Fi, charging outlets and free wireless printing, as well as 24/7
complimentary coffee, tea and hot chocolate. And when you need a midnight snack, no
worries, there is a 24/7 Eat. & Sip. market. Just launched in January 2016, there are currently
more than 420 Tru hotels in various stages of development with more than 50 expected to
open in 2018. tru3.hilton.com Photos courtesy of HILTON

Farfetch

xpress worldwide delivery
of luxury fashion. No way?
It's true. Farfetch was started
in 2008 by Portuguese
entrepreneur José Neves and is
committed to bringing the world's best
boutiques and brands to wherever you
are in the world. A curated collection
and cutting-edge editorial is part of the
digital experience, as well as ways to
make the shopping experience as
enjoyable as possible. An on-the-go app
offers instant updates, Farfetch Private
clients can take advantage of a personal
shopping team, and you can create wish
lists, choose from nine languages and
select your local currency. The Farfetch
offices are found in 11 cities, including
London, Tokyo and Los Angeles, and
they express ship from partners to more
than 190 countries.
In 2015, Farfetch acquired London
boutique Browns and developed Farfetch
Black & White (an e-commerce platform
that will power brand websites) and
Store of the Future (an initiative to power
physical stores for its partners) to offer new
technology and business solutions to
brands and retailers around the world. In
2016, the company secured a Series F
round of investment of $110 million, is
currently valued at $1 billion and boasts a
vision to "create the retail experience of the
future, with our customer at its heart." Pay
attention. farfetch.com

NOVEMBER/DECEMBER 2017

DESIGNRETAILONLINE.COM

Sweetgreen

onnecting with people through food, Sweetgreen is sharing
the farm-to-table experience and showing that eating healthy
is easy, fun and approachable. There is a community feel in all
that the company does as it strives to create an experience where
passion and purpose come together. That is reflected in its physical
locations, where the company seeks spaces that are distinctive and have
an interesting history. Sweetgreen preserves and honors the existing
structure; it then incorporates music, block parties and festivals to
celebrate eating healthy and living well. The brand has also started a
program called "Sweetgreen in Schools," where it goes into the public
schools and educates fourth and fifth graders on healthy eating.
There is a passion and a purpose behind this brand. Founded in
2007, it continues to build a community of people who support
real food and promote everyone's ability to live well, to "live
the sweetlife." By the end of 2017, we should see close to
85 locations now up and running for this
fast-moving brand. sweetgreen.com

GLOBALSHOP.ORG

http://tru3.hilton.com http://www.sweetgreen.com http://www.farfetch.com http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

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