design:retail - November/December 2017 - 37

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The Arrivals

F
Bowery

orm meets function-or architecture meets outerwear-with The Arrivals, an
independent design studio in "pursuit of foreverwear" that emerged in 2014 in
New York. This isn't just clothing for him and a line for her, rather outerwear
for all with its unisex offering. Streamlined designs, obsessed with details and
technically advanced, the brand looks to what's next in material innovations to "maximize
life Out There." The company even has a proprietary Heat Retention Index (HRI) to help
select the right piece for a specific environment or purpose. This is a clothing line
influenced by architecture that helps customers live fashionably and functionally outside
of the box. The brand stands behind its product with a lifetime warranty, just like a
building it has been designed to "stand the test of time." A steady stream of pop-up shops
arriving now in New York, Los Angeles and San Francisco are quickly introducing this
up-and-coming brand to a wider audience. thearrivals.com

hen it comes to farming, images of red
barns, silos, cows and acres of fields
come to mind. Not the case at Bowery.
This brand considers itself "the modern
farming company," and is focused on
precision farming, creating the ideal
conditions to grow the purest produce. This
means planting crops indoors in vertical rows,
in a controlled environment with optimal light
(LED lights that mimic the full spectrum of the sun), and only the exact amount of purified
water required (95 percent less than traditional agriculture). From seed to store, every aspect
of the growing process is controlled. For now, you have to be in New York to find the limited
product offering (baby kale, Bowery blend, butterhead lettuce, arugula, kale mix and basil)
from the brand's first farm. This is a company to keep an eye on as they use technology to
bring us the future of food. boweryfarming.com Photos courtesy of BOWERY

MAVEN

t is time to disrupt the rental car world with car-sharing. Customers download
the app, choose their car and location, take a drive and then return the car to
where they picked it up. A mobility service offered by General Motors, MAVEN
offers hourly rates on the newest cars with the latest technologies, and includes
the fuel cost and navigation, as well as other perks that are typically upcharges from
traditional rental companies. There are no monthly or application fees or weekend
rate increases like Zipcar. Millennials represent 79 percent of this customer base with
an average member age of 34. With locations in just more than 10 cities, MAVEN
seems to be an excellent alternative to car ownership that is quickly gaining traction.
mavendrive.com Photo by TODD PLITT

Lemonade

emonade, a destination for seasonal food and refreshment
(including lemonade, of course) has people excited about
eating their vegetables. The menu of healthy, simple, seasonal,
fresh food, or "California comfort food," was brought to the
California area by founder Alan Jackson. The first location was opened
in West Hollywood in 2008, and in 2009 Jackson partnered with Ian
Olsen to continue to redefine the fast-casual dining experience. There
are now 28 locations throughout Los Angeles and the surrounding
areas. Fast-food trade publication QSR magazine included it on its list
of 40 rising star fast-casual brands in its Tier One category, which is for
larger chains ready to break onto the national stage. lemonadela.com

Nic+Zoe

ow do you take an outfit from day to
night or from work to weekend? The
answer is clothing from Nic+Zoe. Or so
was the mission of Dorian Lightbrown when
she founded the company in 2006. The
collections, uniquely centered on knitwear,
are meant to be easy style solutions for
women while supporting the many
aspects of their lives. The brand has
approximately 800 points of sale throughout
the United States and Canada in major
department stores, such as Nordstrom and
Bloomingdale's, as well as in 600-plus
specialty stores. There currently are five retail
locations in the northeast with three more in
the works. The full collection is available
online at nicandzoe.com. Adding a dress
collection has expanded the brand's mission to supporting women throughout the
busy moments in their lives. This Boston-based brand continues to grow at an
explosive pace. Within the last three years, Nic+Zoe has seen a more than 46 percent
increase digitally. nicandzoe.com Photo courtesy of NIC+ZOE

The FEED
Shop & Café

uy a bag and feed children.
Lauren Bush founded FEED in
2007 as a way to engage people in
the fight against hunger. As Bush
traveled the world as the World Food
Programme (WFP) Honorary Spokesperson, she witnessed hunger
firsthand. Knowing that food, such as
a nutritious school lunch, can break
the cycle of poverty, she wanted to
make a difference. The brand is now
celebrating 10 years and 100 million
meals. In the spirit of continuing to
connect people to the cause, the
mission is coming to life at The FEED
Shop & Café, the first retail location
in Brooklyn, N.Y. The shop features an
assortment of products, in-store
exclusives and a rotating curation of
socially conscious finds, while the
café offers the FEED Heritage coffee
blend, roasted in partnership with La
Columbe. Every product has a
number stamped on it, representing
the amount of meals or
micronutrient packets provided with
its purchase. feedprojects.com

Everlane

t's back to basics for Everlane,
classic clothing items that
don't respond to a trend.
These pieces help build a
wardrobe of classic basics and
become staples, pieces a customer
can purchase at an affordable price.
The brand launched in 2010 with a
T-shirt that came to have a waiting
list of 70,000. Dedicated to "radical
transparency," it wants its
customers to know the story
behind the product, including the
true cost, the process and the
factories where the clothing is
produced. A new showroom in its
New York studio and a new retail
experiment in San Francisco, The
Everlane Lab, give customers a
chance to explore the brand in
person with personal stylists.
And watch out for a big
brick-and-mortar boost coming
soon from this e-comm giant. "We
were quoted about four years ago
[saying] we'd shut the company
down before we opened a
brick-and-mortar store, and we're
opening brick-and-mortar," CEO
and Founder Michael Preysman
recently told WWD. Keep an eye on
this one. everlane.com

http://www.thearrivals.com http://www.boweryfarming.com http://www.nicandzoe.com http://www.nicandzoe.com http://www.mavendrive.com http://www.lemonadela.com http://www.feedprojects.com http://www.everlane.com

Table of Contents for the Digital Edition of design:retail - November/December 2017